How to Harvest Customer Insights to Attract More Clients

By Glenna Wiseman Founder, Identity3 How to Harvest Customer Insights to Attract More Clients - Identity3 - Sept. 2013- Downloadable PDF Your current customers hold the key to attracting more clients like them. I’m not talking about a survey, although surveys are certainly valuable data gathering initiatives for customer feedback. The type of deep listening I’m referring to is called customer profile or client persona development.  It is a systematic approach to insight gathering born out of personal interviews with clients representing a segment of your customer base. The insights gained in this interview and reporting process will yield [...]

By | 2013-09-22T23:16:13+00:00 September 22nd, 2013|0 Comments

Marketing Your Commercial Solar Installation

UPDATE 9.16.13: Experienced solar installation firm founder and author of the new book, Commercial Solar:  Step by Step, Jim Jenal has joined the panel!  Interested parties can download a free two chapter excerpt here. Commercial property owners are invited to learn about solar financing and marketing at an upcoming Orange County Solar Central seminar hosted by the OC Register and LA 56 KDOC TV on Tuesday, September 17, from 2 - 5pm. The seminar is a well rounded educational forum for property owners and landlords to determine the viability of solar for their building, utility considerations and incentives, [...]

By | 2013-09-17T01:59:54+00:00 September 13th, 2013|0 Comments

Maximize Your ROI at Solar Power International ‘13

By Glenna Wiseman Founder, Identity3 Maximize your ROI at Solar Power International '13 by Glenna Wiseman - Downloadable PDF With roughly six weeks to go before the exhibit floor opens at Solar Power International 2013, here is a list of tips to help you maximize your investment at the show. These tips come out of my experience coordinating the exhibition, marketing and team objectives of a top U.S. solar installer’s participation in four of the last five Solar Power International shows.   Show Strategy What are the goals and objectives for attending the show?  Each of your attendance teams [...]

By | 2014-08-15T09:53:09+00:00 September 11th, 2013|0 Comments

What Women Really Want From A Solar Sale

Originally appeared in Solar Power World Magazine By Glenna Wiseman How can the solar industry do a better job communicating with the Chief Purchasing Officer (CPO), the keeper of the checkbook in roughly 80% of U.S. households?  In other words, what trade secrets can help us reach women to drive solar adoption? Depending on the source[i], American women control or highly influence the majority of household decisions regarding money.  Astute solar sales representatives understand having both partners present expedites closing the solar deal.  Beyond the kitchen table, what can the industry learn from the experts in marketing to [...]

By | 2013-09-05T22:45:36+00:00 September 5th, 2013|0 Comments

How PACE financing is shaping solar

2013 is shaping up to be the year promise turns into reality for property-accessed clean energy (PACE) financing in the United States. According to leading indicators and industry experts, accelerated adoption of commercial PACE (C-PACE), along with a residential PACE program moving past its pilot phase in California, is unlocking solar industry growth and markets previously lacking scalable financing programs. Glenna Wiseman, solar industry marketing veteran and founder of Identity3, talks about the PACE market as a follow up to her article originally published in Solar Power World Magazine. Source:  Podcast dated 9.3.13, TalkSolar Radio on How PACE [...]

By | 2013-09-04T18:05:41+00:00 September 4th, 2013|0 Comments