How to Market Solar to Women

Reprint of PV Solar Reports Article By Rosana Francescato Women control 80% of household spending. And women spend a lot of time on the Internet. But many women feel misunderstood by marketers. To gain insights on how to market solar to the keepers of household budgets, Raina Russo and Glenna Wiseman have been conducting the industry's first woman-directed survey. At Solar Power International last week, they unveiled their findings. There’s a lot of discussion in the solar industry these days about how to reach consumers. With less than 1% of power in the U.S. coming from solar, we’re [...]

By | 2013-10-28T22:18:31+00:00 October 28th, 2013|0 Comments

Where Are The Women On Solar? TalkSolar Radio

Current Energy Podcasts at Blog Talk Radio with Talk Solar on BlogTalkRadio Glenna Wiseman of Identity3 talks about a first ever women oriented solar survey on TalkSolar Radio.  A cadre of solar industry professionals, prominent mom bloggers and leading brand marketers recently announced the survey which reaches out to female homeowners and mothers to understand their communication preferences related to solar. The Shining a Solar Marketing Light on Women survey opened October 9. https://www.surveymonkey.com/s/SolarMarketingToWomen With a combined reach of nearly 15,000 bloggers, the  female-oriented networks of Bookieboo.com and TheBloggerConnection.com have joined forces with the solar industry’s popular #SolarChat Twitter community [...]

By | 2013-10-16T19:16:49+00:00 October 16th, 2013|0 Comments

Where Are The Women On Solar? Survey Aims To Find Out

Originally appeared in Solar Power World Magazine A cadre of solar industry professionals, prominent mom bloggers and leading brand marketers announced the first ever survey reaching out to American female homeowners and mothers to understand their communication preferences related to solar. The Shining a Solar Marketing Light on Women survey will be open from Oct. 9 through Oct. 16. Editor's note:  Survey now extended until Wednesday, November 13, 2013. With a combined reach of nearly 15,000 bloggers, the mom- and female-oriented networks of Bookieboo.com and TheBloggerConnection.com have joined forces with the solar industry’s popular #SolarChat Twitter community and solar industry [...]

By | 2013-10-16T19:17:45+00:00 October 12th, 2013|0 Comments

Shining a Solar Marketing Light on Women

FIRST EVER SOLAR INDUSTRY SURVEY GIVES WOMEN HOMEOWNERS AND MOMS OPPORTUNITY TO VOICE THEIR SOLAR MARKETING PREFERENCES Solar Industry Women, Mom Bloggers, and Female Brand Enthusiasts Join Together to Promote “Shining a Solar Marketing Light on Women”  NEW YORK & LOS ANGELES, Wednesday, October 9, 2013 – A cadre of solar industry professionals, prominent mom bloggers, and leading brand marketers today announced “Shining a Solar Marketing Light on Women,” a first ever survey reaching out to American women homeowners and moms to understand their communication preferences related to solar.  With a combined reach of nearly 15,000 bloggers, the [...]

By | 2013-10-16T19:18:19+00:00 October 9th, 2013|0 Comments