First Ever Women-Oriented Solar Survey Highlights Unveiled at SPI, Part 2

Post originally appeared in Renewable Energy World This first-ever solar industry survey, which launched on October 9, 2013, gives women homeowners and moms the opportunity to voice their solar marketing preferences. It also provides the solar industry with valuable information about what women are seeking along the five buying stages of the solar sales process.  The five buying stages as they relate to women are based on a construct originated by the nation’s leading authority on marketing to women and author of the book of the same name, Marti Barletta. Next, our Solar Central presentation offered insight into [...]

By | 2014-02-18T19:40:24+00:00 November 13th, 2013|0 Comments

First Ever Women-Oriented Solar Survey Highlights Unveiled at SPI, Part 1

Post originally appeared in Renewable Energy World Solar Central, the news hub of the annual Solar Power International U.S. gathering, served as the focal point for a trend at this year’s show – the discussion of women inside and outside the industry and their impact on the growth of solar. Our presentation, Shining a Solar Marketing Light on Women, was comprised of four components: Feedback from female colleagues on the topic of how the industry can market more effectively to women in America, Highlighted key statistics of the survey currently reaching women homeowners and moms, A live insights panel [...]

By | 2013-11-07T22:38:15+00:00 November 7th, 2013|0 Comments