How Do I Add Three Dimensions to My Hashtags?

Or, designing hashtags into marketing and collateral beyond Twitter Originally published in PV Solar Report. By Aimee Tuck, Corbae Creative With contributions by Glenna Wiseman, Identity3 Glenna Wiseman, founding principal of Identity3, who delivers vibrant marketing to empower a sustainable world, has written some great pieces on effective hashtag marketing. I highly recommend them. In part one, she says, “As a solar industry trade show and event organizer your hashtag strategy can help drive awareness, increase attendance and bolster the marketing efforts of participating exhibitors and sponsors.“ Once you’ve followed her advice and are ready to roll with [...]

By | 2015-06-30T11:35:43+00:00 June 30th, 2015|0 Comments

Solar Event Hashtag Marketing, Part 2

Originally published in PV Solar Report. Part 2 – For Industry Marketers Use hashtag marketing to spotlight your solar trade show participation. The value a trade show provides exhibitors, sponsors and participants goes beyond the physical venue. The event’s official hashtag is the online “room” available for networking and communications before, during and after the live gathering. A trade show hashtag provides marketers with a critical tool to fulfill many communications objectives relating to a show investment including: Promote the company’s message beyond the physical show floor experience to reach a broader online audience Embed company posts in [...]

By | 2015-06-29T19:45:54+00:00 June 29th, 2015|0 Comments

Solar Event Hashtag Marketing

Originally published in PV Solar Report. By Glenna Wiseman, Identity3 Graphics by Aimee Tuck, Corbae Creative Part 1 – For Event Organizers Stand out in the crowded field of solar trade shows and events with an effective hashtag strategy. This two-part series explores best practices in hashtag marketing for event producers and in part two, for attending companies. As a solar industry trade show and event organizer, your hashtag strategy can help drive awareness, increase attendance and bolster the marketing efforts of participating exhibitors and sponsors. Hashtag marketing uses the hashtag symbol # to consolidate a “conversation” on [...]

By | 2015-06-21T17:03:47+00:00 June 21st, 2015|0 Comments