Marketing solar. Gaining an edge in the increasingly competitive solar marketplace.

Energy Trust of Oregon offers marketing resources for solar contractors PORTLAND, Ore. — January 26, 2016 — Energy Trust of Oregon is launching this month a solar marketing training series for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. “Build it Bright! Crafting Your Solar Marketing Program” will deliver content through live webinars, podcasts and blog posts over a six-month period. The series launches on Thursday, January 28 with the webinar, “Taking Stock: Assessing the Condition of Your Marketing Foundation.” The training series will be facilitated by Glenna [...]

By | 2016-01-26T13:21:09+00:00 January 26th, 2016|0 Comments

#MarketingSolar Podcast: The Effective Use of Graphics in Marketing Solar

Are you an installer marketing solar? Are you working to increase the effectiveness of your marketing solar program? Working to reduce the customer acquisition "soft costs" in your overhead? Welcome to the first podcast in the "Build It Bright: Crafting Your Solar Marketing Program" facilitated by me, Glenna Wiseman of Identity3. We're working with Energy Trust of Oregon to help solar installers craft more effective marketing programs. Show Transcript Aimee Tuck, Corbae Creative Glenna: Hello, and welcome to the "Build It Bright Marketing Solar Training" series working with the Energy Trust of Oregon. I'm Glenna Wiseman [...]

By | 2016-02-17T10:17:55+00:00 January 21st, 2016|0 Comments

Webinar kicks off solar marketing training series on January 28

This article originally appeared on the Energy Trust of Oregon Insider blog. Taking Stock: Assessing the Condition of Your Marketing Foundation kicks off the upcoming solar marketing training series on Thursday, January 28th, 2016.  The live webinars will be held on the fourth Thursday of each month at 11 a.m. This initial training session is designed to help you determine the condition of your solar marketing program, including interactive tools to assess the current status of your company’s marketing program, branding and graphic elements, website and online assets, customer knowledge and profiles, and resources including team, budget and [...]

By | 2016-01-16T15:23:23+00:00 January 16th, 2016|0 Comments

New Solar Marketing Training Series to Launch in 2016

This article originally appeared on the Energy Trust of Oregon Insider blog. In January, Energy Trust will launch a solar marketing training series as part of our ongoing work to reduce soft costs in Oregon. A key aspect of solar customer acquisition soft costs, marketing is a promising area for business development.  The training series will be facilitated by Glenna Wiseman of Identity3, a nationally recognized solar marketing expert. About Glenna Wiseman Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications.  Her solar marketing expertise dates from 2007.  For [...]

By | 2016-01-16T13:00:48+00:00 January 16th, 2016|0 Comments