Efficient Activation Marketing Solar Webinar

"Efficient Activation: Tools and Strategies for Efficient Campaign Delivery" is the fourth session in the ongoing "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. The webinar focused on three key objectives; Gain insights into installer marketing Access new research to understand commonly used marketing tools and their perceived effectiveness Secure more $$$ into your campaigns Solar installer co-op development tool Use the $$$ you have to deliver campaigns more effectively Tips and tools including insights into software applications for CRM, email marketing, graphics and lead targeting. It included [...]

By | 2016-04-29T12:45:44+00:00 April 29th, 2016|0 Comments

#MarketingSolar Podcast: Tips for Using Faraday to Reach Solar Prospects

Introduction Welcome to the Marketing Solar Podcast Series, hosted by Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program. It's designed to help solar contractors reduce marketing and customer acquisition costs. This podcast topic is: Tips for Using Faraday to Reach Solar Prospects. The podcast features Scott Pellegrini of Faraday, a customer recruiting platform. The podcast includes tips to utilize the Faraday platform and prospect related data more effectively to reach solar prospects including: Reduce Solar Customer Acquisition Costs Through Better Targeting Faraday Qualifies for Energy Trust Business Development [...]

By | 2016-04-20T13:06:24+00:00 April 20th, 2016|1 Comment

#MarketingSolar Webinar April 28

For more information see the article published on Energy Trust of Oregon Insider Blog. This month the #MarketingSolar training series tackles building more money into your budget through co-op funds and using the resources you have the most effectively. The “Efficient Activation: Tools and Strategies for Campaign Delivery" webinar will be live on Thursday, April 28 at 11 a.m. It is the fourth session in the ongoing "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. Topics for this webinar include activating campaigns, editorial calendaring for content and social [...]

By | 2016-04-19T10:30:51+00:00 April 10th, 2016|0 Comments