Tracking Results Marketing Solar Webinar

"Tracking Results: Implementing Systematic Return on Investment Reporting" was the fifth session in the ongoing "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. This solar marketing webinar focused on tracking your marketing campaign results to improve results and lower customer acquisition costs. We reviewed how to use the provided Excel spreadsheet to track from lead source through cost of lead and eventually marketing cost of each sale. Tracking Results Spreadsheet Template Now Available Download the spreadsheet template tool for tracking marketing results from marketing spend categories and lead [...]

By | 2016-05-31T12:07:47+00:00 May 31st, 2016|0 Comments

#MarketingSolar Podcast: Tracking Results to Improve Solar Marketing

Introduction Welcome to the Marketing Solar Podcast Series, hosted by Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program. It's designed to help solar contractors reduce marketing and customer acquisition costs. This podcast topic is: Tracking Results to Improve Solar Marketing. The podcast features Kent Lewis, President and Founder Anvil Media Inc. to the show again. Kent is a highly sought after speaker and marketing professional who founded Anvil Media in 2008.  His company is now an award winning integrated marketing agency specializing in search engine marketing, social media [...]

By | 2016-05-19T15:50:44+00:00 May 19th, 2016|2 Comments

#MarketingSolar Webinar May 26

For more information see the article published on Energy Trust of Oregon Insider Blog. This month the #MarketingSolar training series tackles tracking your marketing campaign results.  We'll look at how to determine your solar installation firm's most important "KPI's" or key performance indicators.  Once you have determined what to measure and why, we'll help you work through gathering those metrics and measuring them to build more effective marketing and lead generation campaigns. The “Tracking Results: Implementing Systematic Return on Investment Reporting" webinar will be live on Thursday, May 26 at 11 a.m. It is the fourth session in [...]

By | 2016-05-25T11:29:18+00:00 May 17th, 2016|0 Comments