About Glenna Wiseman

CA Marketing Professional Helping Solar & Green Economy Companies Fuel their Growth!

Answer These Three Questions To Build An Effective Solar Social Media Campaign

This post originally appeared in Solar Power World Magazine. Lance Brown Solar Power World Lance Brown / Community Manager / Solar Power World Social media can have a profound effect on your solar business. Ask Jim Jenal. He and two colleagues started Run on Sun, a commercial and residential solar PV installation company based in Pasadena, Calif. (and a Solar Power World Top 250 Contractor), in 2006. Since then, the company has amassed 20,000 Twitter followers on @RunOnSun. Jenal says when Run on Sun releases blog posts or announcements on social media, the impact is immediate [...]

By | 2014-04-28T19:44:05+00:00 April 28th, 2014|0 Comments

Women: The Most Important Residential Solar Customers

Originally posted in SolarFeeds What do women want from a solar sale? This is not a trivial question. As competition increases in the residential solar market and the industry works to lower soft costs like customer acquisition, it’s becoming all the more important to better understand the market. Women, it turns out, are a key part of that market. Why women? According to leading expert on marketing to women Marti Barletta, women initiate 80% of home improvement projects. These controllers of the family budgets are the CPOs, or Chief Purchasing Officers, of the home. Shining a solar marketing [...]

By | 2014-04-08T23:35:04+00:00 April 8th, 2014|0 Comments

The Results Are In: Women Are Major Residential Solar Customers!

Originally appeared in PV Solar Report Raina Russo and Glenna Wiseman announce the results of their national survey "Shining a Solar Marketing Light on Women." The industry-first survey identifies women, the Chief Purchasing Officers in most homes, as important customers that residential solar marketers need to include and address directly. What do women want from a solar sale? This is not a trivial question. As competition increases in the residential solar market and the industry works to lower soft costs like customer acquisition, it’s becoming all the more important to better understand the market. Women, it turns out, [...]

By | 2014-04-04T21:03:05+00:00 April 4th, 2014|0 Comments

Shining a Solar Marketing Light on Women Survey Results Now Available from Identity3

First ever solar industry survey directed to moms and female homeowners secures data from 34 states through social media driven campaign Identity3, a leading woman owned communication firm in the solar and sustainability sectors, today announced the availability of full results from its “Shining a Solar Marketing Light on Women” national survey.  A solar industry first, the survey targets American moms and female homeowners to ascertain their primary reasons for considering solar and to understand their marketing preferences related to solar.  It garnered 270 responses from 34 states. A cadre of solar industry professionals, prominent mom bloggers, and [...]

By | 2014-04-03T15:45:16+00:00 April 3rd, 2014|0 Comments

5 Considerations Shaping U.S. Residential and Commercial Solar O&M

Originally appeared in Solar Power World Magazine. Editor’s Note: This article by Glenna Wiseman is Part 3 of a three-part look at the importance of solar PV operations-and-maintenance. The series covers the evolving O&M market prior to the first trade event solely dedicated to this topic in the United States, Solar O&M North America March 25 -26 in San Francisco. Our article experts will share more insights as panelists at this upcoming event.   By Glenna Wiseman, Solar Power World Contributor Solar operations and maintenance (O&M) is vital to the successful return on investment for distributed generation as well as utility scale [...]

By | 2014-03-22T20:02:48+00:00 March 22nd, 2014|0 Comments

5 Factors Shaping the Solar O&M Market in the U.S. and Europe

Originally appeared in Solar Power World Magazine. Editor’s Note: This article by Glenna Wiseman is Part 2 of a three-part look at the importance of solar PV operations-and-maintenance. The series covers the evolving O&M market prior to the first trade event solely dedicated to this topic in the United States, Solar O&M North America later this month in San Francisco. By Glenna Wiseman, Solar Power World Contributor The evolution of the global solar PV industry means operations-and-maintenance (O&M) is light-years ahead in Europe. Part two of our series delves into factors shaping the differences in the U.S. and European solar PV [...]

By | 2014-03-16T22:17:20+00:00 March 16th, 2014|0 Comments

Defining an Industry: Solar PV Operations & Maintenance versus Asset Management

Originally appeared in Renewable Energy World There are more solar photovoltaic (PV) systems in the U.S. than ever before and more of them are aging out of warranty coverage. The need to manage this portfolio of residential, commercial and utility-scale solar assets is accelerating a relatively new industry sector, solar PV operations and maintenance (O&M). “The sheer size of the solar industry is driving O&M maturation,” said MJ Shiao, Director of Solar Research at GTM Research.  Worldwide the operations and maintenance (O&M) market for megawatt-scale PV plants will total 146 GW by 2017, according to GTM Research. The [...]

By | 2014-03-07T17:54:58+00:00 March 7th, 2014|0 Comments

Solar Is NOT Maintenance Free: The Growing U.S. Solar O&M Market

Originally appeared in Solar Power World Magazine Editor’s Note: This article by Glenna Wiseman is Part 1 of a three-part look at the importance of solar PV operations-and-maintenance.  By Glenna Wiseman, Solar Power World Contributor The number of solar PV installations in the United States that are maturing into a post-warranty stage is a heavy foot on the pedal of the solar operations and maintenance (O&M) industry. “The sheer size of the solar industry is driving O&M maturation,” said MJ Shiao, director of solar research at GTM Research. GTM says worldwide the operations and maintenance (O&M) market for megawatt-scale [...]

By | 2014-02-09T00:37:01+00:00 February 9th, 2014|0 Comments

#SolarChat: Serious Solar Networking at Your Fingertips

Identity3 quoted in PV Solar Reports Networking on #SolarChat provides a solar community with a shared mission, information, and resources — without even leaving your home or office. Consistently trending on Twitter and averaging 4.5 million impressions each time, #SolarChat is the cool party everyone wants to go to. Where can you find a solar community with a shared mission, shared information, and shared resources — without even leaving your home or office? All that and more are packed into one quick hour a month at #SolarChat, a virtual networking opportunity hosted by Raina Russo. #SolarChat is a Tweetup, or [...]

By | 2014-01-24T01:10:35+00:00 January 24th, 2014|0 Comments

10 Trends That Shaped The Solar News In 2013

Originally appeared in Solar Power World Magazine Yann Brandt, SolarWakeUp.com Yann Brandt, solar entrepreneur and proprietor of SolarWakeup.com analyzed the results of the most-clicked stories of 2013, courtesy of the web results from his daily roundup. He noticed 10 trends that shaped this year’s news. Here’s what he found. Solar trends are driven by content generated by the solar energy professionals and news coverage about the solar industry. The top 10 trends that shaped solar news in 2013 affect everyone in the solar industry. The news trends improved in 2013 with more positive solar data being covered by [...]

By | 2013-12-27T20:32:58+00:00 December 27th, 2013|0 Comments