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So far Identity3Team has created 23 blog entries.

The Power of Why for Your Solar Brand Strategy

Originally published on Solar Power World by Kathie Zipp | September 6, 2017 A high point of inspiring moments from years of attending Solar Power International (SPI) was the 2016 call to action from David Kaiserman, President of Lennar Ventures.  As head of one of the country’s largest homebuilding organizations, he knows how to reach consumers. His take on the solar brand, “solar captures the mind and attention of consumers,” but we as an industry get lost in a marketing jungle of tech talk and commodity driven pricing promotions. How can we as individual companies and the industry as [...]

By | 2017-09-08T13:33:46+00:00 September 8th, 2017|0 Comments

Social Media and Digital Marketing for Solar Companies

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 Anything that is digital, anything that has a pixel attached to it—from social media, to email marketing, to paid search engine marketing—can be tracked. From a business perspective, this is one of the great benefits of our digital age. Using just a few tools, it’s possible to track which customers are interacting with your business, on what platforms and in what ways. With January just around the corner, we’ve compiled a few tips to make the most out [...]

By | 2017-05-31T14:11:25+00:00 May 31st, 2017|0 Comments

Content Marketing for the Solar Industry

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 What, you might ask, is content marketing? Before you start running for the hills, rest assured that it is something you are probably already doing as part of your solar business practice, even if you don’t realize it. As the name suggests, content marketing is simply the practice of creating relevant content for your target audience. Think blog posts about industry topics, white papers posted on your website and customer testimonials uploaded to YouTube. It is a soft [...]

By | 2017-05-31T13:56:32+00:00 May 31st, 2017|0 Comments

The Role of Graphics in a Strong Solar Brand

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 As we all know, the solar industry is becoming increasingly competitive. While system costs came down in 2016, soft costs such as customer acquisition costs have remained steady or gone up. Within this competitive landscape, it is more important than ever to clearly articulate who you are as a company and the value you bring to the market. The strategic use of graphics in your solar marketing campaigns can go a long way toward helping you accomplish this goal. [...]

By | 2017-05-31T13:57:15+00:00 May 31st, 2017|0 Comments

Marketing Resources for Solar Contractors available now on HeatSpring

Energy Trust of Oregon support for Build it Bright brings tailored trainings to local contractors and installers PORTLAND, Ore. — September 20, 2016 — Solar contractors can now find the training series, “Build it Bright! Crafting Your Solar Marketing Program,” on the popular educational platform, HeatSpring. Energy Trust of Oregon made the solar marketing training series available for solar installers earlier this year as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. By offering the training series on HeatSpring more contractors will now have access to them. HeatSpring is an [...]

By | 2016-09-20T08:28:27+00:00 September 20th, 2016|0 Comments

Putting it all Together Marketing Solar Webinar

“Putting It All Together: From assessment to tracking results, create the building blocks of your solar marketing program,” was the final webinar in the “Build It Bright” marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. The webinar highlights key points critical to building your solar marketing program including taking stock, mapping strategy, campaigns and creative, efficient delivery and tracking results. This month’s interactive tool is a Solar Dedication Campaign Development tool. Download the checklist and campaign development tool to help you produce solar dedications and ribbon cuttings for nonresidential customers. The [...]

By | 2016-06-24T15:04:42+00:00 June 24th, 2016|0 Comments

#MarketingSolar Webinar June 23

For more information see the article published on Energy Trust of Oregon Insider Blog. Register now for the Thursday, June 23 11 am PST webinar, "Putting It All Together: From assessment to tracking results, create the building blocks of your solar marketing program." This webinar is the final topic in the "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. The webinar highlights key points critical to building your solar marketing program including taking stock, mapping strategy, campaigns and creative, efficient delivery and tracking results. This Month's Interactive Tool:  [...]

By | 2016-06-21T14:34:50+00:00 June 8th, 2016|0 Comments

Tracking Results Marketing Solar Webinar

"Tracking Results: Implementing Systematic Return on Investment Reporting" was the fifth session in the ongoing "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. This solar marketing webinar focused on tracking your marketing campaign results to improve results and lower customer acquisition costs. We reviewed how to use the provided Excel spreadsheet to track from lead source through cost of lead and eventually marketing cost of each sale. Tracking Results Spreadsheet Template Now Available Download the spreadsheet template tool for tracking marketing results from marketing spend categories and lead [...]

By | 2016-05-31T12:07:47+00:00 May 31st, 2016|0 Comments

#MarketingSolar Podcast: Tracking Results to Improve Solar Marketing

Introduction Welcome to the Marketing Solar Podcast Series, hosted by Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program. It's designed to help solar contractors reduce marketing and customer acquisition costs. This podcast topic is: Tracking Results to Improve Solar Marketing. The podcast features Kent Lewis, President and Founder Anvil Media Inc. to the show again. Kent is a highly sought after speaker and marketing professional who founded Anvil Media in 2008.  His company is now an award winning integrated marketing agency specializing in search engine marketing, social media [...]

By | 2016-05-19T15:50:44+00:00 May 19th, 2016|2 Comments

#MarketingSolar Webinar May 26

For more information see the article published on Energy Trust of Oregon Insider Blog. This month the #MarketingSolar training series tackles tracking your marketing campaign results.  We'll look at how to determine your solar installation firm's most important "KPI's" or key performance indicators.  Once you have determined what to measure and why, we'll help you work through gathering those metrics and measuring them to build more effective marketing and lead generation campaigns. The “Tracking Results: Implementing Systematic Return on Investment Reporting" webinar will be live on Thursday, May 26 at 11 a.m. It is the fourth session in [...]

By | 2016-05-25T11:29:18+00:00 May 17th, 2016|0 Comments