“Presenting Your Best: Marketing Campaigns and Creative Content” is the third session in the ongoing “Build It Bright” marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon.
This webinar was focused on campaign priorities and creative development. We utilized a recent “Follow the Sun” consumer directed campaign developed for AllEarth Renewables to demonstrate the fundamentals of moving from customer persona development to targeted campaign creative content. Attendees learned how to use a customer persona development process to “talk directly” to their most important customer demographic groups. The webinar then walks viewers through a step by step process to develop the text and visuals to reach those key prospects.
Download the PDF tool on Customer Persona development here.
Download the webinar slides here!
Special Guest: Sonya Krakoff of AllEarth Renewables. We’ll be using their new consumer directed campaign as an example of creative development principles. Sonya is the marketing coordinator for AllEarth Renewables, the Vermont-based manufacturer of dual-axis trackers that follow the sun, where she works to expand the company’s nationwide reach through traditional and digital inbound marketing.
For more details and to RSVP for future webinars go to http://energytrust.org/trade-ally/programs/solar/business-development-resources/
You can also find the program here: http://identity3.com/marketingsolar/