The Results Are In: Women Are Major Residential Solar Customers!

Originally appeared in PV Solar Report Raina Russo and Glenna Wiseman announce the results of their national survey "Shining a Solar Marketing Light on Women." The industry-first survey identifies women, the Chief Purchasing Officers in most homes, as important customers that residential solar marketers need to include and address directly. What do women want from a solar sale? This is not a trivial question. As competition increases in the residential solar market and the industry works to lower soft costs like customer acquisition, it’s becoming all the more important to better understand the market. Women, it turns out, [...]

By | 2014-04-04T21:03:05+00:00 April 4th, 2014|0 Comments

Can Gender Profiling Help YOU Expand Your Solar Business?

Originally appeared in Solar Power World Magazine Have you identified the consumer profiles of your female solar clients? Tinesha Craig, director of the i-on-Women division of Insights in Marketing in Chicago, has spent much of her career working with brands to help them market to women, including General Mills, Kraft and PepsiCo. Released Dec. 4, 2013, her firm’s new e-book, Getting Women to Buy: Better Insights to Transform Your Marketing, provides valuable information to marketers about what women want and how to give it to them. “One thing has been consistent in my career: Most companies market to women [...]

By | 2013-12-20T22:28:43+00:00 December 20th, 2013|0 Comments

How to Harvest Customer Insights to Attract More Clients

By Glenna Wiseman Founder, Identity3 How to Harvest Customer Insights to Attract More Clients - Identity3 - Sept. 2013- Downloadable PDF Your current customers hold the key to attracting more clients like them. I’m not talking about a survey, although surveys are certainly valuable data gathering initiatives for customer feedback. The type of deep listening I’m referring to is called customer profile or client persona development.  It is a systematic approach to insight gathering born out of personal interviews with clients representing a segment of your customer base. The insights gained in this interview and reporting process will yield [...]

By | 2013-09-22T23:16:13+00:00 September 22nd, 2013|0 Comments