Social Media and Digital Marketing for Solar Companies

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 Anything that is digital, anything that has a pixel attached to it—from social media, to email marketing, to paid search engine marketing—can be tracked. From a business perspective, this is one of the great benefits of our digital age. Using just a few tools, it’s possible to track which customers are interacting with your business, on what platforms and in what ways. With January just around the corner, we’ve compiled a few tips to make the most out [...]

By | 2017-05-31T14:11:25+00:00 May 31st, 2017|0 Comments

Solar O&M Tools for the Solar Investor

Originally appeared in Solar Power World Magazine. By Glenna Wiseman, Solar Power World Contributor Solar plant owners and investors face a daunting task calibrating all the levers of solar asset ownership to reap a strong ROI.  Our dialogue related to the operation, maintenance and management of solar photovoltaic plants now turns to the tools available to help investors manage dispersed solar assets across a worldwide, inconsistent and fluctuating solar landscape. Our Experts Edmée Kelsey (Kelsey) is the CEO of 3Megawatt, which provides solar asset management software to manage solar portfolio risk and reduce asset management costs.  BluePoint, the company’s [...]

By | 2014-06-27T15:10:06+00:00 June 27th, 2014|0 Comments

2014 Trends: Solar Operations And Maintenance

This post originally appeared in Solar Power World Magazine. SunSpec Alliance Development Director Tim Keating caught the essence of the operations-and-maintenance (O&M) debate at Solarplaza’s March Solar O&M Conference in San Francisco. “We’re past the gold-rush portion of the solar boom,” Keating told the audience of 249 attendees. “Now that we’ve got all this solar installed, we need to answer the next question: How are we going to maintain it so it works for the long-term?” This is not a throwaway question. The industry has expanded so rapidly in recent years that developers often don’t think about including [...]

By | 2014-06-05T22:37:10+00:00 June 5th, 2014|0 Comments

5 Considerations Shaping U.S. Residential and Commercial Solar O&M

Originally appeared in Solar Power World Magazine. Editor’s Note: This article by Glenna Wiseman is Part 3 of a three-part look at the importance of solar PV operations-and-maintenance. The series covers the evolving O&M market prior to the first trade event solely dedicated to this topic in the United States, Solar O&M North America March 25 -26 in San Francisco. Our article experts will share more insights as panelists at this upcoming event.   By Glenna Wiseman, Solar Power World Contributor Solar operations and maintenance (O&M) is vital to the successful return on investment for distributed generation as well as utility scale [...]

By | 2014-03-22T20:02:48+00:00 March 22nd, 2014|0 Comments

5 Factors Shaping the Solar O&M Market in the U.S. and Europe

Originally appeared in Solar Power World Magazine. Editor’s Note: This article by Glenna Wiseman is Part 2 of a three-part look at the importance of solar PV operations-and-maintenance. The series covers the evolving O&M market prior to the first trade event solely dedicated to this topic in the United States, Solar O&M North America later this month in San Francisco. By Glenna Wiseman, Solar Power World Contributor The evolution of the global solar PV industry means operations-and-maintenance (O&M) is light-years ahead in Europe. Part two of our series delves into factors shaping the differences in the U.S. and European solar PV [...]

By | 2014-03-16T22:17:20+00:00 March 16th, 2014|0 Comments

Marketing Your Commercial Solar Installation

UPDATE 9.16.13: Experienced solar installation firm founder and author of the new book, Commercial Solar:  Step by Step, Jim Jenal has joined the panel!  Interested parties can download a free two chapter excerpt here. Commercial property owners are invited to learn about solar financing and marketing at an upcoming Orange County Solar Central seminar hosted by the OC Register and LA 56 KDOC TV on Tuesday, September 17, from 2 - 5pm. The seminar is a well rounded educational forum for property owners and landlords to determine the viability of solar for their building, utility considerations and incentives, [...]

By | 2013-09-17T01:59:54+00:00 September 13th, 2013|0 Comments

How PACE financing is shaping solar

2013 is shaping up to be the year promise turns into reality for property-accessed clean energy (PACE) financing in the United States. According to leading indicators and industry experts, accelerated adoption of commercial PACE (C-PACE), along with a residential PACE program moving past its pilot phase in California, is unlocking solar industry growth and markets previously lacking scalable financing programs. Glenna Wiseman, solar industry marketing veteran and founder of Identity3, talks about the PACE market as a follow up to her article originally published in Solar Power World Magazine. Source:  Podcast dated 9.3.13, TalkSolar Radio on How PACE [...]

By | 2013-09-04T18:05:41+00:00 September 4th, 2013|0 Comments

Let’s Pick Up The PACE On Solar Funding

Originally appeared in Solar Power World Magazine By Glenna Wiseman 2013 is shaping up to be the year promise turns into reality for property-accessed clean energy (PACE) financing in the United States. According to leading indicators and industry experts, accelerated adoption of commercial PACE (C-PACE), along with a residential PACE program moving past its pilot phase in California, is unlocking solar industry growth and markets previously lacking scalable financing programs. “2013 is the turning point for PACE programs in America,” says David Gabrielson, executive director, for the national PACE information clearing house and advocacy group, PACENow.org.  “2014 will [...]

By | 2013-08-22T23:33:48+00:00 August 22nd, 2013|0 Comments

#SolarChat Recap: Solar Marketing & Public Relations

The May 22, 2013 #SolarChat session was a breakout on a popular topic from a past chat. Its specific focus on Solar Marketing & PR made it a quick-paced, well-attended chat that was abundant in discussion, insight, and ideas. Continuing our "streak," #SolarChat trended on Twitter for the majority of the hour thanks to more than 130 participants that resulted in 2.5 million impressions. Not to mention the esteemed group of panelists: @GlennaWiseman, a 5+ year marketing veteran of the solar industry & founder of Identity3; Laura Finlayson (@PowerMyWorld), Vice President of Schwartz MSL San Francisco; Jill Hansen (@JillFive), [...]

By | 2013-05-24T16:30:27+00:00 May 24th, 2013|0 Comments

USGBC-IE’s Green Forum Features Kohl’s Sustainability Executive

This Wednesday, May 15 the U.S. Green Building Council of the Inland Empire (USGBC-IE) will present its first forum of panelists focused on the pillars of USGBC-IE's new mission: "...where you live, labor and learn matters." The Green Forum will feature one of the country’s corporate sustainability leaders, Kohl’s Department Stores, represented by Rebecca Sherman, the firm’s Senior Manager of Corporate Sustainability. Kohl’s sustainability efforts, including commercial solar on 137 locations and its Leadership in Energy & Environmental Design (LEED) initiatives are described here: http://www.kohlsgreen.com Rebecca Sherman joined Kohl’s Department Stores in 2008. As Senior Corporate Sustainability Manager [...]

By | 2013-05-14T19:02:42+00:00 May 13th, 2013|0 Comments