Putting it all Together Marketing Solar Webinar

“Putting It All Together: From assessment to tracking results, create the building blocks of your solar marketing program,” was the final webinar in the “Build It Bright” marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. The webinar highlights key points critical to building your solar marketing program including taking stock, mapping strategy, campaigns and creative, efficient delivery and tracking results. This month’s interactive tool is a Solar Dedication Campaign Development tool. Download the checklist and campaign development tool to help you produce solar dedications and ribbon cuttings for nonresidential customers. The [...]

By | 2016-06-24T15:04:42+00:00 June 24th, 2016|0 Comments

#MarketingSolar Webinar June 23

For more information see the article published on Energy Trust of Oregon Insider Blog. Register now for the Thursday, June 23 11 am PST webinar, "Putting It All Together: From assessment to tracking results, create the building blocks of your solar marketing program." This webinar is the final topic in the "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. The webinar highlights key points critical to building your solar marketing program including taking stock, mapping strategy, campaigns and creative, efficient delivery and tracking results. This Month's Interactive Tool:  [...]

By | 2016-06-21T14:34:50+00:00 June 8th, 2016|0 Comments

Tracking Results Marketing Solar Webinar

"Tracking Results: Implementing Systematic Return on Investment Reporting" was the fifth session in the ongoing "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. This solar marketing webinar focused on tracking your marketing campaign results to improve results and lower customer acquisition costs. We reviewed how to use the provided Excel spreadsheet to track from lead source through cost of lead and eventually marketing cost of each sale. Tracking Results Spreadsheet Template Now Available Download the spreadsheet template tool for tracking marketing results from marketing spend categories and lead [...]

By | 2016-05-31T12:07:47+00:00 May 31st, 2016|0 Comments

#MarketingSolar Podcast: Tracking Results to Improve Solar Marketing

Introduction Welcome to the Marketing Solar Podcast Series, hosted by Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program. It's designed to help solar contractors reduce marketing and customer acquisition costs. This podcast topic is: Tracking Results to Improve Solar Marketing. The podcast features Kent Lewis, President and Founder Anvil Media Inc. to the show again. Kent is a highly sought after speaker and marketing professional who founded Anvil Media in 2008.  His company is now an award winning integrated marketing agency specializing in search engine marketing, social media [...]

By | 2016-05-19T15:50:44+00:00 May 19th, 2016|2 Comments

#MarketingSolar Webinar May 26

For more information see the article published on Energy Trust of Oregon Insider Blog. This month the #MarketingSolar training series tackles tracking your marketing campaign results.  We'll look at how to determine your solar installation firm's most important "KPI's" or key performance indicators.  Once you have determined what to measure and why, we'll help you work through gathering those metrics and measuring them to build more effective marketing and lead generation campaigns. The “Tracking Results: Implementing Systematic Return on Investment Reporting" webinar will be live on Thursday, May 26 at 11 a.m. It is the fourth session in [...]

By | 2016-05-25T11:29:18+00:00 May 17th, 2016|0 Comments

Efficient Activation Marketing Solar Webinar

"Efficient Activation: Tools and Strategies for Efficient Campaign Delivery" is the fourth session in the ongoing "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. The webinar focused on three key objectives; Gain insights into installer marketing Access new research to understand commonly used marketing tools and their perceived effectiveness Secure more $$$ into your campaigns Solar installer co-op development tool Use the $$$ you have to deliver campaigns more effectively Tips and tools including insights into software applications for CRM, email marketing, graphics and lead targeting. It included [...]

By | 2016-04-29T12:45:44+00:00 April 29th, 2016|0 Comments

#MarketingSolar Podcast: Tips for Using Faraday to Reach Solar Prospects

Introduction Welcome to the Marketing Solar Podcast Series, hosted by Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program. It's designed to help solar contractors reduce marketing and customer acquisition costs. This podcast topic is: Tips for Using Faraday to Reach Solar Prospects. The podcast features Scott Pellegrini of Faraday, a customer recruiting platform. The podcast includes tips to utilize the Faraday platform and prospect related data more effectively to reach solar prospects including: Reduce Solar Customer Acquisition Costs Through Better Targeting Faraday Qualifies for Energy Trust Business Development [...]

By | 2016-04-20T13:06:24+00:00 April 20th, 2016|1 Comment

#MarketingSolar Webinar April 28

For more information see the article published on Energy Trust of Oregon Insider Blog. This month the #MarketingSolar training series tackles building more money into your budget through co-op funds and using the resources you have the most effectively. The “Efficient Activation: Tools and Strategies for Campaign Delivery" webinar will be live on Thursday, April 28 at 11 a.m. It is the fourth session in the ongoing "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. Topics for this webinar include activating campaigns, editorial calendaring for content and social [...]

By | 2016-04-19T10:30:51+00:00 April 10th, 2016|0 Comments

Campaign Creative Marketing Solar Webinar

"Presenting Your Best: Marketing Campaigns and Creative Content" is the third session in the ongoing "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. This webinar was focused on campaign priorities and creative development. We utilized a recent "Follow the Sun" consumer directed campaign developed for AllEarth Renewables to demonstrate the fundamentals of moving from customer persona development to targeted campaign creative content.  Attendees learned how to use a customer persona development process to "talk directly" to their most important customer demographic groups.  The webinar then walks viewers through [...]

By | 2016-03-31T10:09:12+00:00 March 28th, 2016|0 Comments

#MarketingSolar Podcast: Website Development

Introduction Welcome to the Marketing Solar podcast series. I'm Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program, designed to help solar contractors reduce their marketing and customer acquisition costs. This program topic is: Demystifying Solar with Consumer Friendly Website Fundamentals. It features two guests who can speak with authority to these important aspects of website development, Marci Marshall and Ben Waldron of Pollinate. Located in Portland, Oregon, Pollinate works with Energy Trust managing their website presence. They have been demystifying solar and energy language for consumers since the [...]

By | 2016-03-17T14:36:33+00:00 March 17th, 2016|1 Comment