To populate the blog posts under “Mapping Strategy”

Mapping Strategy Marketing Solar Webinar

The "Mapping Strategy: Engineering Your Marketing Success" webinar is the second topic in the ongoing "Build It Bright" marketing solar training series. The training series is facilitated by Glenna Wiseman, of Identity3, a nationally recognized solar marketing expert working with Energy Trust of Oregon. Energy Trust is an independent nonprofit organization dedicated to helping utility customers benefit from saving energy and generating renewable power. This solar marketing training series for installers is part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. Trainings are available to solar contractors at no cost. Contractors [...]

By | 2016-06-24T16:07:13+00:00 March 1st, 2016|2 Comments

#MarketingSolar Podcast: Building a Social Media Strategy on a Limited Budget

Introduction Welcome to the marketing solar podcast series, part of the “Build It Bright: Crafting Your Solar Marketing Program.” This solar training program is facilitated by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. Today we are tackling, “Building an Online and Social Media Strategy on a Limited Budget” with Kent Lewis, president of Portland, Oregon based Anvil Media. Founded in 2000, Anvil Media, Inc. is an award winning integrated marketing agency specializing in search engine marketing, social media and analytics. In this podcast, Kent offers solar installers a rich depth of tips and insights including: [...]

By | 2016-02-17T10:57:13+00:00 February 17th, 2016|1 Comment

Marketing Strategy Webinar on February 25

This article originally appeared on the Energy Trust of Oregon Insider Blog This month’s webinar will help you identify goals and new markets for company growth, then walk you through creating a road map to track the delivery and return on investment, ROI, of your solar marketing program. A strategic roadmap will allow you to take full advantage of a five-year extension of the Federal solar tax credit that will likely lead to sustained growth in the solar industry. The second webinar in the solar marketing training series, Mapping Strategy: Engineering Your Marketing Success, will be live on [...]

By | 2016-02-06T10:35:44+00:00 February 4th, 2016|0 Comments