To populate the blog posts under “Taking Stock”

Taking Stock Marketing Solar Webinar

Taking Stock: Assessing the Condition of Your Marketing Foundation is topic 1 of the new "Build it Bright: Crafting Your Solar Marketing Program" series. Energy Trust of Oregon is launching this solar marketing training series for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. The training series is facilitated by Glenna Wiseman, of Identity3, a nationally recognized solar marketing expert. Trainings are available to solar contractors at no cost. Contractors installing systems throughout the U.S. are also welcome to participate at no cost. The Taking Stock webinar is [...]

By | 2016-06-24T16:22:38+00:00 February 2nd, 2016|0 Comments

#MarketingSolar Podcast: The Effective Use of Graphics in Marketing Solar

Are you an installer marketing solar? Are you working to increase the effectiveness of your marketing solar program? Working to reduce the customer acquisition "soft costs" in your overhead? Welcome to the first podcast in the "Build It Bright: Crafting Your Solar Marketing Program" facilitated by me, Glenna Wiseman of Identity3. We're working with Energy Trust of Oregon to help solar installers craft more effective marketing programs. Show Transcript Aimee Tuck, Corbae Creative Glenna: Hello, and welcome to the "Build It Bright Marketing Solar Training" series working with the Energy Trust of Oregon. I'm Glenna Wiseman [...]

By | 2016-02-17T10:17:55+00:00 January 21st, 2016|0 Comments

Webinar kicks off solar marketing training series on January 28

This article originally appeared on the Energy Trust of Oregon Insider blog. Taking Stock: Assessing the Condition of Your Marketing Foundation kicks off the upcoming solar marketing training series on Thursday, January 28th, 2016.  The live webinars will be held on the fourth Thursday of each month at 11 a.m. This initial training session is designed to help you determine the condition of your solar marketing program, including interactive tools to assess the current status of your company’s marketing program, branding and graphic elements, website and online assets, customer knowledge and profiles, and resources including team, budget and [...]

By | 2016-01-16T15:23:23+00:00 January 16th, 2016|0 Comments