#MarketingSolar Webinar March 24

For more information see the article published on Energy Trust of Oregon Insider Blog. This month the #MarketingSolar training series tackles campaign development with the “Presenting Your Best: Marketing Campaigns and Creative Content” webinar on Thursday, March 24 at 11 a.m. Energy Trust of Oregon launched this solar marketing training series in January 2016 for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. Previous webinars helped solar installers articulate company competitive strengths and identify key customer types.  This month the program will focus on targeting customer segments through [...]

By | 2016-03-09T13:38:05+00:00 March 9th, 2016|0 Comments

Mapping Strategy Marketing Solar Webinar

The "Mapping Strategy: Engineering Your Marketing Success" webinar is the second topic in the ongoing "Build It Bright" marketing solar training series. The training series is facilitated by Glenna Wiseman, of Identity3, a nationally recognized solar marketing expert working with Energy Trust of Oregon. Energy Trust is an independent nonprofit organization dedicated to helping utility customers benefit from saving energy and generating renewable power. This solar marketing training series for installers is part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. Trainings are available to solar contractors at no cost. Contractors [...]

By | 2016-06-24T16:07:13+00:00 March 1st, 2016|2 Comments

#MarketingSolar Podcast: Building a Social Media Strategy on a Limited Budget

Introduction Welcome to the marketing solar podcast series, part of the “Build It Bright: Crafting Your Solar Marketing Program.” This solar training program is facilitated by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. Today we are tackling, “Building an Online and Social Media Strategy on a Limited Budget” with Kent Lewis, president of Portland, Oregon based Anvil Media. Founded in 2000, Anvil Media, Inc. is an award winning integrated marketing agency specializing in search engine marketing, social media and analytics. In this podcast, Kent offers solar installers a rich depth of tips and insights including: [...]

By | 2016-02-17T10:57:13+00:00 February 17th, 2016|1 Comment

Marketing Strategy Webinar on February 25

This article originally appeared on the Energy Trust of Oregon Insider Blog This month’s webinar will help you identify goals and new markets for company growth, then walk you through creating a road map to track the delivery and return on investment, ROI, of your solar marketing program. A strategic roadmap will allow you to take full advantage of a five-year extension of the Federal solar tax credit that will likely lead to sustained growth in the solar industry. The second webinar in the solar marketing training series, Mapping Strategy: Engineering Your Marketing Success, will be live on [...]

By | 2016-02-06T10:35:44+00:00 February 4th, 2016|0 Comments

Taking Stock Marketing Solar Webinar

Taking Stock: Assessing the Condition of Your Marketing Foundation is topic 1 of the new "Build it Bright: Crafting Your Solar Marketing Program" series. Energy Trust of Oregon is launching this solar marketing training series for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. The training series is facilitated by Glenna Wiseman, of Identity3, a nationally recognized solar marketing expert. Trainings are available to solar contractors at no cost. Contractors installing systems throughout the U.S. are also welcome to participate at no cost. The Taking Stock webinar is [...]

By | 2016-06-24T16:22:38+00:00 February 2nd, 2016|0 Comments

Marketing solar. Gaining an edge in the increasingly competitive solar marketplace.

Energy Trust of Oregon offers marketing resources for solar contractors PORTLAND, Ore. — January 26, 2016 — Energy Trust of Oregon is launching this month a solar marketing training series for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. “Build it Bright! Crafting Your Solar Marketing Program” will deliver content through live webinars, podcasts and blog posts over a six-month period. The series launches on Thursday, January 28 with the webinar, “Taking Stock: Assessing the Condition of Your Marketing Foundation.” The training series will be facilitated by Glenna [...]

By | 2016-01-26T13:21:09+00:00 January 26th, 2016|0 Comments

#MarketingSolar Podcast: The Effective Use of Graphics in Marketing Solar

Are you an installer marketing solar? Are you working to increase the effectiveness of your marketing solar program? Working to reduce the customer acquisition "soft costs" in your overhead? Welcome to the first podcast in the "Build It Bright: Crafting Your Solar Marketing Program" facilitated by me, Glenna Wiseman of Identity3. We're working with Energy Trust of Oregon to help solar installers craft more effective marketing programs. Show Transcript Aimee Tuck, Corbae Creative Glenna: Hello, and welcome to the "Build It Bright Marketing Solar Training" series working with the Energy Trust of Oregon. I'm Glenna Wiseman [...]

By | 2016-02-17T10:17:55+00:00 January 21st, 2016|0 Comments

Webinar kicks off solar marketing training series on January 28

This article originally appeared on the Energy Trust of Oregon Insider blog. Taking Stock: Assessing the Condition of Your Marketing Foundation kicks off the upcoming solar marketing training series on Thursday, January 28th, 2016.  The live webinars will be held on the fourth Thursday of each month at 11 a.m. This initial training session is designed to help you determine the condition of your solar marketing program, including interactive tools to assess the current status of your company’s marketing program, branding and graphic elements, website and online assets, customer knowledge and profiles, and resources including team, budget and [...]

By | 2016-01-16T15:23:23+00:00 January 16th, 2016|0 Comments

New Solar Marketing Training Series to Launch in 2016

This article originally appeared on the Energy Trust of Oregon Insider blog. In January, Energy Trust will launch a solar marketing training series as part of our ongoing work to reduce soft costs in Oregon. A key aspect of solar customer acquisition soft costs, marketing is a promising area for business development.  The training series will be facilitated by Glenna Wiseman of Identity3, a nationally recognized solar marketing expert. About Glenna Wiseman Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications.  Her solar marketing expertise dates from 2007.  For [...]

By | 2016-01-16T13:00:48+00:00 January 16th, 2016|0 Comments