Marketing Solar to Women

By:  Glenna Wiseman, Principal, Identity3 Twitter LinkedIn Tomorrow, Wednesday, Feb 10 GRID Alternatives is tackling a timely subject in its webinar schedule, “Engaging women in the transition to clean energy.” My participation in this webinar is part of a several year exploration of the importance of female demographic groups to solar sales success, and now the practical application of this knowledge for clients in my agency work.  Here we'll take a quick look at this exploration. GRID Alternatives webinar description: “Research shows that when it comes to putting solar on a family’s home, women are the primary decision [...]

By | 2016-02-09T14:46:07+00:00 February 9th, 2016|0 Comments

Solar Women Summer Series: Marketing the Solar Lifestyle

Solar Women Summer Series: Marketing the Solar Lifestyle Post originally appeared in the HeatSpring Magazine, July 13, 2015. Glenna Wiseman is the founding principal of Identity3, a marketing organization on a mission to “empower a sustainable world”, specializing in online/media marketing as well as event and Public Relations work. Wiseman has been an executive marketing professional in the solar industry since 2007, and has worked with solar companies from supply chains upwards. She has fueled growth in start-ups to divisions of Fortune 500 organizations, and is active in the U.S. Green Building Council, CA Local Governments Commission, and the City of [...]

By | 2015-07-23T14:28:13+00:00 July 23rd, 2015|0 Comments

How to Reach and Acquire Residential Solar Customers

This post originally appeared on PV Solar Report. In residential solar, one thing is clear: we need to understand and listen to the customer. That may seem like obvious advice in any industry, but it’s not as simple as it sounds. Solar customers come in many flavors. And based on what we heard from a panel on the subject at Solar Power International last week, most solar companies are not paying close enough attention to them. Reaching customers — education is key Nowhere was this better illustrated than with some highlights from extensive research by panel moderator Paula [...]

By | 2014-11-01T10:43:58+00:00 November 1st, 2014|0 Comments

Why Do We Need More Women in Solar?

This post originally appeared on Women in Cleantech and Sustainability There’s nothing like coming to the solar industry from publishing and high tech to highlight the issue of women in the workplace. I didn’t think about this much when most of my colleagues were women, and only now and then when about half of them were. But somehow, being part of the mere 18.7% of U.S. solar workers who are women makes you think about it a bit more. I’m not alone. The subject has been on a lot of people’s minds lately, not least at the recent [...]

By | 2014-08-09T19:01:09+00:00 August 9th, 2014|0 Comments

The Results Are In: Women Are Major Residential Solar Customers!

Originally appeared in PV Solar Report Raina Russo and Glenna Wiseman announce the results of their national survey "Shining a Solar Marketing Light on Women." The industry-first survey identifies women, the Chief Purchasing Officers in most homes, as important customers that residential solar marketers need to include and address directly. What do women want from a solar sale? This is not a trivial question. As competition increases in the residential solar market and the industry works to lower soft costs like customer acquisition, it’s becoming all the more important to better understand the market. Women, it turns out, [...]

By | 2014-04-04T21:03:05+00:00 April 4th, 2014|0 Comments

Shining a Solar Marketing Light on Women Survey Results Now Available from Identity3

First ever solar industry survey directed to moms and female homeowners secures data from 34 states through social media driven campaign Identity3, a leading woman owned communication firm in the solar and sustainability sectors, today announced the availability of full results from its “Shining a Solar Marketing Light on Women” national survey.  A solar industry first, the survey targets American moms and female homeowners to ascertain their primary reasons for considering solar and to understand their marketing preferences related to solar.  It garnered 270 responses from 34 states. A cadre of solar industry professionals, prominent mom bloggers, and [...]

By | 2014-04-03T15:45:16+00:00 April 3rd, 2014|0 Comments

10 Trends That Shaped The Solar News In 2013

Originally appeared in Solar Power World Magazine Yann Brandt, Yann Brandt, solar entrepreneur and proprietor of analyzed the results of the most-clicked stories of 2013, courtesy of the web results from his daily roundup. He noticed 10 trends that shaped this year’s news. Here’s what he found. Solar trends are driven by content generated by the solar energy professionals and news coverage about the solar industry. The top 10 trends that shaped solar news in 2013 affect everyone in the solar industry. The news trends improved in 2013 with more positive solar data being covered by [...]

By | 2013-12-27T20:32:58+00:00 December 27th, 2013|0 Comments

Can Gender Profiling Help YOU Expand Your Solar Business?

Originally appeared in Solar Power World Magazine Have you identified the consumer profiles of your female solar clients? Tinesha Craig, director of the i-on-Women division of Insights in Marketing in Chicago, has spent much of her career working with brands to help them market to women, including General Mills, Kraft and PepsiCo. Released Dec. 4, 2013, her firm’s new e-book, Getting Women to Buy: Better Insights to Transform Your Marketing, provides valuable information to marketers about what women want and how to give it to them. “One thing has been consistent in my career: Most companies market to women [...]

By | 2013-12-20T22:28:43+00:00 December 20th, 2013|0 Comments

Do Women Actually Lead The Way On Home Solar?

Post originally appeared in Clean Technica The common assumption in the solar industry is that men are the ones who drive solar purchasing decisions. I think I’ve seen two surveys that came to this finding, but the one I’m able to recall for sure and find is a 1BOG survey from 2011 or 2012. The 1BOG survey polled 200 solar homeowners. It found that, among married couples of the opposite sex, “the first person in the household interested in going solar” was male 68% of the time, female 11% of the time, and both/neither/other 21% of the time. [...]

By | 2013-12-05T01:09:39+00:00 December 5th, 2013|0 Comments

First Ever Women-Oriented Solar Survey Highlights Unveiled at SPI, Part 2

Post originally appeared in Renewable Energy World This first-ever solar industry survey, which launched on October 9, 2013, gives women homeowners and moms the opportunity to voice their solar marketing preferences. It also provides the solar industry with valuable information about what women are seeking along the five buying stages of the solar sales process.  The five buying stages as they relate to women are based on a construct originated by the nation’s leading authority on marketing to women and author of the book of the same name, Marti Barletta. Next, our Solar Central presentation offered insight into [...]

By | 2014-02-18T19:40:24+00:00 November 13th, 2013|0 Comments