Social Media and Digital Marketing for Solar Companies

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 Anything that is digital, anything that has a pixel attached to it—from social media, to email marketing, to paid search engine marketing—can be tracked. From a business perspective, this is one of the great benefits of our digital age. Using just a few tools, it’s possible to track which customers are interacting with your business, on what platforms and in what ways. With January just around the corner, we’ve compiled a few tips to make the most out [...]

By | 2017-05-31T14:11:25+00:00 May 31st, 2017|0 Comments

Content Marketing for the Solar Industry

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 What, you might ask, is content marketing? Before you start running for the hills, rest assured that it is something you are probably already doing as part of your solar business practice, even if you don’t realize it. As the name suggests, content marketing is simply the practice of creating relevant content for your target audience. Think blog posts about industry topics, white papers posted on your website and customer testimonials uploaded to YouTube. It is a soft [...]

By | 2017-05-31T13:56:32+00:00 May 31st, 2017|0 Comments

The Role of Graphics in a Strong Solar Brand

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 As we all know, the solar industry is becoming increasingly competitive. While system costs came down in 2016, soft costs such as customer acquisition costs have remained steady or gone up. Within this competitive landscape, it is more important than ever to clearly articulate who you are as a company and the value you bring to the market. The strategic use of graphics in your solar marketing campaigns can go a long way toward helping you accomplish this goal. [...]

By | 2017-05-31T13:57:15+00:00 May 31st, 2017|0 Comments

Marketing Resources for Solar Contractors available now on HeatSpring

Energy Trust of Oregon support for Build it Bright brings tailored trainings to local contractors and installers PORTLAND, Ore. — September 20, 2016 — Solar contractors can now find the training series, “Build it Bright! Crafting Your Solar Marketing Program,” on the popular educational platform, HeatSpring. Energy Trust of Oregon made the solar marketing training series available for solar installers earlier this year as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. By offering the training series on HeatSpring more contractors will now have access to them. HeatSpring is an [...]

By | 2016-09-20T08:28:27+00:00 September 20th, 2016|0 Comments

Efficient Activation Marketing Solar Webinar

"Efficient Activation: Tools and Strategies for Efficient Campaign Delivery" is the fourth session in the ongoing "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. The webinar focused on three key objectives; Gain insights into installer marketing Access new research to understand commonly used marketing tools and their perceived effectiveness Secure more $$$ into your campaigns Solar installer co-op development tool Use the $$$ you have to deliver campaigns more effectively Tips and tools including insights into software applications for CRM, email marketing, graphics and lead targeting. It included [...]

By | 2016-04-29T12:45:44+00:00 April 29th, 2016|0 Comments

Marketing Solar to Women

By:  Glenna Wiseman, Principal, Identity3 Twitter LinkedIn Tomorrow, Wednesday, Feb 10 GRID Alternatives is tackling a timely subject in its webinar schedule, “Engaging women in the transition to clean energy.” My participation in this webinar is part of a several year exploration of the importance of female demographic groups to solar sales success, and now the practical application of this knowledge for clients in my agency work.  Here we'll take a quick look at this exploration. GRID Alternatives webinar description: “Research shows that when it comes to putting solar on a family’s home, women are the primary decision [...]

By | 2016-02-09T14:46:07+00:00 February 9th, 2016|0 Comments

Taking Stock Marketing Solar Webinar

Taking Stock: Assessing the Condition of Your Marketing Foundation is topic 1 of the new "Build it Bright: Crafting Your Solar Marketing Program" series. Energy Trust of Oregon is launching this solar marketing training series for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. The training series is facilitated by Glenna Wiseman, of Identity3, a nationally recognized solar marketing expert. Trainings are available to solar contractors at no cost. Contractors installing systems throughout the U.S. are also welcome to participate at no cost. The Taking Stock webinar is [...]

By | 2016-06-24T16:22:38+00:00 February 2nd, 2016|0 Comments

Marketing solar. Gaining an edge in the increasingly competitive solar marketplace.

Energy Trust of Oregon offers marketing resources for solar contractors PORTLAND, Ore. — January 26, 2016 — Energy Trust of Oregon is launching this month a solar marketing training series for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. “Build it Bright! Crafting Your Solar Marketing Program” will deliver content through live webinars, podcasts and blog posts over a six-month period. The series launches on Thursday, January 28 with the webinar, “Taking Stock: Assessing the Condition of Your Marketing Foundation.” The training series will be facilitated by Glenna [...]

By | 2016-01-26T13:21:09+00:00 January 26th, 2016|0 Comments

Webinar kicks off solar marketing training series on January 28

This article originally appeared on the Energy Trust of Oregon Insider blog. Taking Stock: Assessing the Condition of Your Marketing Foundation kicks off the upcoming solar marketing training series on Thursday, January 28th, 2016.  The live webinars will be held on the fourth Thursday of each month at 11 a.m. This initial training session is designed to help you determine the condition of your solar marketing program, including interactive tools to assess the current status of your company’s marketing program, branding and graphic elements, website and online assets, customer knowledge and profiles, and resources including team, budget and [...]

By | 2016-01-16T15:23:23+00:00 January 16th, 2016|0 Comments

Solar Women Summer Series: Marketing the Solar Lifestyle

Solar Women Summer Series: Marketing the Solar Lifestyle Post originally appeared in the HeatSpring Magazine, July 13, 2015. Glenna Wiseman is the founding principal of Identity3, a marketing organization on a mission to “empower a sustainable world”, specializing in online/media marketing as well as event and Public Relations work. Wiseman has been an executive marketing professional in the solar industry since 2007, and has worked with solar companies from supply chains upwards. She has fueled growth in start-ups to divisions of Fortune 500 organizations, and is active in the U.S. Green Building Council, CA Local Governments Commission, and the City of [...]

By | 2015-07-23T14:28:13+00:00 July 23rd, 2015|0 Comments