Social Media and Digital Marketing for Solar Companies

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 Anything that is digital, anything that has a pixel attached to it—from social media, to email marketing, to paid search engine marketing—can be tracked. From a business perspective, this is one of the great benefits of our digital age. Using just a few tools, it’s possible to track which customers are interacting with your business, on what platforms and in what ways. With January just around the corner, we’ve compiled a few tips to make the most out [...]

By | 2017-05-31T14:11:25+00:00 May 31st, 2017|0 Comments

How to Reach and Acquire Residential Solar Customers

This post originally appeared on PV Solar Report. In residential solar, one thing is clear: we need to understand and listen to the customer. That may seem like obvious advice in any industry, but it’s not as simple as it sounds. Solar customers come in many flavors. And based on what we heard from a panel on the subject at Solar Power International last week, most solar companies are not paying close enough attention to them. Reaching customers — education is key Nowhere was this better illustrated than with some highlights from extensive research by panel moderator Paula [...]

By | 2014-11-01T10:43:58+00:00 November 1st, 2014|0 Comments

Now Hiring: Why We Need a Diverse Solar Workforce, And How We Get There

This article originally appeared in Greentech Media. Erica Mackie of GRID Alternatives and Ahmad Chatila of SunEdison explain why gender diversity is so important in solar. July 7, 2014 Gender diversity is good business. There is ample research to show that companies with diverse leadership and staff perform better, are more profitable and have happier employees. A recent study by EY, a global business consulting firm, shows the positive correlation between gender diversity and financial performance in the power and utility industry. But the solar industry has even more reason to actively pursue gender diversity: to sustain growth [...]

By | 2014-07-07T16:09:14+00:00 July 7th, 2014|0 Comments

National Coalition Launches Solar Day of Action

Over 30 Groups and Millions of People Join Together to Celebrate Solar WASHINGTON, DC (June 20, 2014) -- This Saturday, the longest day of the year, millions of Americans will participate in the National #PutSolarOnIt Day of Action to show support for solar across the country. The day was organized by a national coalition of more than 30 leading environmental and energy organizations. Sixty-five events are registered and tens of millions of people will be reached online. 2014 has been a breakout year for solar. Solar power was the leading source of the nation’s new energy capacity in [...]

By | 2014-06-20T08:02:46+00:00 June 20th, 2014|0 Comments

The Results Are In: Women Are Major Residential Solar Customers!

Originally appeared in PV Solar Report Raina Russo and Glenna Wiseman announce the results of their national survey "Shining a Solar Marketing Light on Women." The industry-first survey identifies women, the Chief Purchasing Officers in most homes, as important customers that residential solar marketers need to include and address directly. What do women want from a solar sale? This is not a trivial question. As competition increases in the residential solar market and the industry works to lower soft costs like customer acquisition, it’s becoming all the more important to better understand the market. Women, it turns out, [...]

By | 2014-04-04T21:03:05+00:00 April 4th, 2014|0 Comments

Shining a Solar Marketing Light on Women Survey Results Now Available from Identity3

First ever solar industry survey directed to moms and female homeowners secures data from 34 states through social media driven campaign Identity3, a leading woman owned communication firm in the solar and sustainability sectors, today announced the availability of full results from its “Shining a Solar Marketing Light on Women” national survey.  A solar industry first, the survey targets American moms and female homeowners to ascertain their primary reasons for considering solar and to understand their marketing preferences related to solar.  It garnered 270 responses from 34 states. A cadre of solar industry professionals, prominent mom bloggers, and [...]

By | 2014-04-03T15:45:16+00:00 April 3rd, 2014|0 Comments

Shining a Solar Marketing Light on Women

FIRST EVER SOLAR INDUSTRY SURVEY GIVES WOMEN HOMEOWNERS AND MOMS OPPORTUNITY TO VOICE THEIR SOLAR MARKETING PREFERENCES Solar Industry Women, Mom Bloggers, and Female Brand Enthusiasts Join Together to Promote “Shining a Solar Marketing Light on Women”  NEW YORK & LOS ANGELES, Wednesday, October 9, 2013 – A cadre of solar industry professionals, prominent mom bloggers, and leading brand marketers today announced “Shining a Solar Marketing Light on Women,” a first ever survey reaching out to American women homeowners and moms to understand their communication preferences related to solar.  With a combined reach of nearly 15,000 bloggers, the [...]

By | 2013-10-16T19:18:19+00:00 October 9th, 2013|0 Comments

How PACE financing is shaping solar

2013 is shaping up to be the year promise turns into reality for property-accessed clean energy (PACE) financing in the United States. According to leading indicators and industry experts, accelerated adoption of commercial PACE (C-PACE), along with a residential PACE program moving past its pilot phase in California, is unlocking solar industry growth and markets previously lacking scalable financing programs. Glenna Wiseman, solar industry marketing veteran and founder of Identity3, talks about the PACE market as a follow up to her article originally published in Solar Power World Magazine. Source:  Podcast dated 9.3.13, TalkSolar Radio on How PACE [...]

By | 2013-09-04T18:05:41+00:00 September 4th, 2013|0 Comments

Let’s Pick Up The PACE On Solar Funding

Originally appeared in Solar Power World Magazine By Glenna Wiseman 2013 is shaping up to be the year promise turns into reality for property-accessed clean energy (PACE) financing in the United States. According to leading indicators and industry experts, accelerated adoption of commercial PACE (C-PACE), along with a residential PACE program moving past its pilot phase in California, is unlocking solar industry growth and markets previously lacking scalable financing programs. “2013 is the turning point for PACE programs in America,” says David Gabrielson, executive director, for the national PACE information clearing house and advocacy group, PACENow.org.  “2014 will [...]

By | 2013-08-22T23:33:48+00:00 August 22nd, 2013|0 Comments