The Power of Why for Your Solar Brand Strategy

Originally published on Solar Power World by Kathie Zipp | September 6, 2017 A high point of inspiring moments from years of attending Solar Power International (SPI) was the 2016 call to action from David Kaiserman, President of Lennar Ventures.  As head of one of the country’s largest homebuilding organizations, he knows how to reach consumers. His take on the solar brand, “solar captures the mind and attention of consumers,” but we as an industry get lost in a marketing jungle of tech talk and commodity driven pricing promotions. How can we as individual companies and the industry as [...]

By | 2017-09-08T13:33:46+00:00 September 8th, 2017|0 Comments

Marketing Resources for Solar Contractors available now on HeatSpring

Energy Trust of Oregon support for Build it Bright brings tailored trainings to local contractors and installers PORTLAND, Ore. — September 20, 2016 — Solar contractors can now find the training series, “Build it Bright! Crafting Your Solar Marketing Program,” on the popular educational platform, HeatSpring. Energy Trust of Oregon made the solar marketing training series available for solar installers earlier this year as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. By offering the training series on HeatSpring more contractors will now have access to them. HeatSpring is an [...]

By | 2016-09-20T08:28:27+00:00 September 20th, 2016|0 Comments

How Do I Add Three Dimensions to My Hashtags?

Or, designing hashtags into marketing and collateral beyond Twitter Originally published in PV Solar Report. By Aimee Tuck, Corbae Creative With contributions by Glenna Wiseman, Identity3 Glenna Wiseman, founding principal of Identity3, who delivers vibrant marketing to empower a sustainable world, has written some great pieces on effective hashtag marketing. I highly recommend them. In part one, she says, “As a solar industry trade show and event organizer your hashtag strategy can help drive awareness, increase attendance and bolster the marketing efforts of participating exhibitors and sponsors.“ Once you’ve followed her advice and are ready to roll with [...]

By | 2015-06-30T11:35:43+00:00 June 30th, 2015|0 Comments

Solar Event Hashtag Marketing, Part 2

Originally published in PV Solar Report. Part 2 – For Industry Marketers Use hashtag marketing to spotlight your solar trade show participation. The value a trade show provides exhibitors, sponsors and participants goes beyond the physical venue. The event’s official hashtag is the online “room” available for networking and communications before, during and after the live gathering. A trade show hashtag provides marketers with a critical tool to fulfill many communications objectives relating to a show investment including: Promote the company’s message beyond the physical show floor experience to reach a broader online audience Embed company posts in [...]

By | 2015-06-29T19:45:54+00:00 June 29th, 2015|0 Comments

Solar Event Hashtag Marketing

Originally published in PV Solar Report. By Glenna Wiseman, Identity3 Graphics by Aimee Tuck, Corbae Creative Part 1 – For Event Organizers Stand out in the crowded field of solar trade shows and events with an effective hashtag strategy. This two-part series explores best practices in hashtag marketing for event producers and in part two, for attending companies. As a solar industry trade show and event organizer, your hashtag strategy can help drive awareness, increase attendance and bolster the marketing efforts of participating exhibitors and sponsors. Hashtag marketing uses the hashtag symbol # to consolidate a “conversation” on [...]

By | 2015-06-21T17:03:47+00:00 June 21st, 2015|0 Comments

20 Tips to Ace Your SPI ’14 Investment

Solar Power International is the jumping off point for an explosive and critical 2015 for solar in the U.S.  The Vegas based event shows every sign of being one of the most attended in recent years.  Use these tips to help ace your SPI investment and experience. These tips are provided to you by the solar marketing and social media pros, Glenna Wiseman and Raina Russo, of Identity3 and #SolarChat with contributions from @SPIConvention and @SolarBridgeTech.  Twitter handles and hashtags: @SolarChatTeam @GlennaWiseman @RainaRusso #SolarChat #SPICon Tips for Companies 1.  Articulate Strategy for the Show.  What are the goals and [...]

By | 2014-09-10T09:24:56+00:00 September 10th, 2014|0 Comments

National Coalition Launches Solar Day of Action

Over 30 Groups and Millions of People Join Together to Celebrate Solar WASHINGTON, DC (June 20, 2014) -- This Saturday, the longest day of the year, millions of Americans will participate in the National #PutSolarOnIt Day of Action to show support for solar across the country. The day was organized by a national coalition of more than 30 leading environmental and energy organizations. Sixty-five events are registered and tens of millions of people will be reached online. 2014 has been a breakout year for solar. Solar power was the leading source of the nation’s new energy capacity in [...]

By | 2014-06-20T08:02:46+00:00 June 20th, 2014|0 Comments

Where Are The Women On Solar? Survey Aims To Find Out

Originally appeared in Solar Power World Magazine A cadre of solar industry professionals, prominent mom bloggers and leading brand marketers announced the first ever survey reaching out to American female homeowners and mothers to understand their communication preferences related to solar. The Shining a Solar Marketing Light on Women survey will be open from Oct. 9 through Oct. 16. Editor's note:  Survey now extended until Wednesday, November 13, 2013. With a combined reach of nearly 15,000 bloggers, the mom- and female-oriented networks of and have joined forces with the solar industry’s popular #SolarChat Twitter community and solar industry [...]

By | 2013-10-16T19:17:45+00:00 October 12th, 2013|0 Comments

Marketing Your Commercial Solar Installation

UPDATE 9.16.13: Experienced solar installation firm founder and author of the new book, Commercial Solar:  Step by Step, Jim Jenal has joined the panel!  Interested parties can download a free two chapter excerpt here. Commercial property owners are invited to learn about solar financing and marketing at an upcoming Orange County Solar Central seminar hosted by the OC Register and LA 56 KDOC TV on Tuesday, September 17, from 2 - 5pm. The seminar is a well rounded educational forum for property owners and landlords to determine the viability of solar for their building, utility considerations and incentives, [...]

By | 2013-09-17T01:59:54+00:00 September 13th, 2013|0 Comments

Maximize Your ROI at Solar Power International ‘13

By Glenna Wiseman Founder, Identity3 Maximize your ROI at Solar Power International '13 by Glenna Wiseman - Downloadable PDF With roughly six weeks to go before the exhibit floor opens at Solar Power International 2013, here is a list of tips to help you maximize your investment at the show. These tips come out of my experience coordinating the exhibition, marketing and team objectives of a top U.S. solar installer’s participation in four of the last five Solar Power International shows.   Show Strategy What are the goals and objectives for attending the show?  Each of your attendance teams [...]

By | 2014-08-15T09:53:09+00:00 September 11th, 2013|0 Comments