The Power of Why for Your Solar Brand Strategy

Originally published on Solar Power World by Kathie Zipp | September 6, 2017 A high point of inspiring moments from years of attending Solar Power International (SPI) was the 2016 call to action from David Kaiserman, President of Lennar Ventures.  As head of one of the country’s largest homebuilding organizations, he knows how to reach consumers. His take on the solar brand, “solar captures the mind and attention of consumers,” but we as an industry get lost in a marketing jungle of tech talk and commodity driven pricing promotions. How can we as individual companies and the industry as [...]

By | 2017-09-08T13:33:46+00:00 September 8th, 2017|0 Comments

Identity3’s Glenna Wiseman to Curate Content for SolarWakeup

Solar industry business builder, Yann Brandt's popular delivers a daily digest of news and commentary to subscribers interested in a short course of the solar industry's top news. The SolarWakeup recipe to deliver the day's top solar news read by solar pros has attracted a loyal and growing base of subscribers to the platform. 6 days per week over 2,000 solar professionals receive the daily SWu via e-mail newsletter, with more accessing the news via the website. The week of July 20th Glenna Wiseman of solar communications firm Identity3 will pinch hit for the vacationing Yann. If [...]

By | 2014-07-20T13:15:42+00:00 July 20th, 2014|0 Comments

Now Hiring: Why We Need a Diverse Solar Workforce, And How We Get There

This article originally appeared in Greentech Media. Erica Mackie of GRID Alternatives and Ahmad Chatila of SunEdison explain why gender diversity is so important in solar. July 7, 2014 Gender diversity is good business. There is ample research to show that companies with diverse leadership and staff perform better, are more profitable and have happier employees. A recent study by EY, a global business consulting firm, shows the positive correlation between gender diversity and financial performance in the power and utility industry. But the solar industry has even more reason to actively pursue gender diversity: to sustain growth [...]

By | 2014-07-07T16:09:14+00:00 July 7th, 2014|0 Comments

Solar O&M Tools for the Solar Investor

Originally appeared in Solar Power World Magazine. By Glenna Wiseman, Solar Power World Contributor Solar plant owners and investors face a daunting task calibrating all the levers of solar asset ownership to reap a strong ROI.  Our dialogue related to the operation, maintenance and management of solar photovoltaic plants now turns to the tools available to help investors manage dispersed solar assets across a worldwide, inconsistent and fluctuating solar landscape. Our Experts Edmée Kelsey (Kelsey) is the CEO of 3Megawatt, which provides solar asset management software to manage solar portfolio risk and reduce asset management costs.  BluePoint, the company’s [...]

By | 2014-06-27T15:10:06+00:00 June 27th, 2014|0 Comments

2014 Trends: Solar Operations And Maintenance

This post originally appeared in Solar Power World Magazine. SunSpec Alliance Development Director Tim Keating caught the essence of the operations-and-maintenance (O&M) debate at Solarplaza’s March Solar O&M Conference in San Francisco. “We’re past the gold-rush portion of the solar boom,” Keating told the audience of 249 attendees. “Now that we’ve got all this solar installed, we need to answer the next question: How are we going to maintain it so it works for the long-term?” This is not a throwaway question. The industry has expanded so rapidly in recent years that developers often don’t think about including [...]

By | 2014-06-05T22:37:10+00:00 June 5th, 2014|0 Comments

The Results Are In: Women Are Major Residential Solar Customers!

Originally appeared in PV Solar Report Raina Russo and Glenna Wiseman announce the results of their national survey "Shining a Solar Marketing Light on Women." The industry-first survey identifies women, the Chief Purchasing Officers in most homes, as important customers that residential solar marketers need to include and address directly. What do women want from a solar sale? This is not a trivial question. As competition increases in the residential solar market and the industry works to lower soft costs like customer acquisition, it’s becoming all the more important to better understand the market. Women, it turns out, [...]

By | 2014-04-04T21:03:05+00:00 April 4th, 2014|0 Comments

10 Trends That Shaped The Solar News In 2013

Originally appeared in Solar Power World Magazine Yann Brandt, Yann Brandt, solar entrepreneur and proprietor of analyzed the results of the most-clicked stories of 2013, courtesy of the web results from his daily roundup. He noticed 10 trends that shaped this year’s news. Here’s what he found. Solar trends are driven by content generated by the solar energy professionals and news coverage about the solar industry. The top 10 trends that shaped solar news in 2013 affect everyone in the solar industry. The news trends improved in 2013 with more positive solar data being covered by [...]

By | 2013-12-27T20:32:58+00:00 December 27th, 2013|0 Comments

Can Gender Profiling Help YOU Expand Your Solar Business?

Originally appeared in Solar Power World Magazine Have you identified the consumer profiles of your female solar clients? Tinesha Craig, director of the i-on-Women division of Insights in Marketing in Chicago, has spent much of her career working with brands to help them market to women, including General Mills, Kraft and PepsiCo. Released Dec. 4, 2013, her firm’s new e-book, Getting Women to Buy: Better Insights to Transform Your Marketing, provides valuable information to marketers about what women want and how to give it to them. “One thing has been consistent in my career: Most companies market to women [...]

By | 2013-12-20T22:28:43+00:00 December 20th, 2013|0 Comments

First Ever Women-Oriented Solar Survey Highlights Unveiled at SPI, Part 2

Post originally appeared in Renewable Energy World This first-ever solar industry survey, which launched on October 9, 2013, gives women homeowners and moms the opportunity to voice their solar marketing preferences. It also provides the solar industry with valuable information about what women are seeking along the five buying stages of the solar sales process.  The five buying stages as they relate to women are based on a construct originated by the nation’s leading authority on marketing to women and author of the book of the same name, Marti Barletta. Next, our Solar Central presentation offered insight into [...]

By | 2014-02-18T19:40:24+00:00 November 13th, 2013|0 Comments

First Ever Women-Oriented Solar Survey Highlights Unveiled at SPI, Part 1

Post originally appeared in Renewable Energy World Solar Central, the news hub of the annual Solar Power International U.S. gathering, served as the focal point for a trend at this year’s show – the discussion of women inside and outside the industry and their impact on the growth of solar. Our presentation, Shining a Solar Marketing Light on Women, was comprised of four components: Feedback from female colleagues on the topic of how the industry can market more effectively to women in America, Highlighted key statistics of the survey currently reaching women homeowners and moms, A live insights panel [...]

By | 2013-11-07T22:38:15+00:00 November 7th, 2013|0 Comments