The Power of Why for Your Solar Brand Strategy

Originally published on Solar Power World by Kathie Zipp | September 6, 2017 A high point of inspiring moments from years of attending Solar Power International (SPI) was the 2016 call to action from David Kaiserman, President of Lennar Ventures.  As head of one of the country’s largest homebuilding organizations, he knows how to reach consumers. His take on the solar brand, “solar captures the mind and attention of consumers,” but we as an industry get lost in a marketing jungle of tech talk and commodity driven pricing promotions. How can we as individual companies and the industry as [...]

By | 2017-09-08T13:33:46+00:00 September 8th, 2017|0 Comments

Social Media and Digital Marketing for Solar Companies

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 Anything that is digital, anything that has a pixel attached to it—from social media, to email marketing, to paid search engine marketing—can be tracked. From a business perspective, this is one of the great benefits of our digital age. Using just a few tools, it’s possible to track which customers are interacting with your business, on what platforms and in what ways. With January just around the corner, we’ve compiled a few tips to make the most out [...]

By | 2017-05-31T14:11:25+00:00 May 31st, 2017|0 Comments

The Role of Graphics in a Strong Solar Brand

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 As we all know, the solar industry is becoming increasingly competitive. While system costs came down in 2016, soft costs such as customer acquisition costs have remained steady or gone up. Within this competitive landscape, it is more important than ever to clearly articulate who you are as a company and the value you bring to the market. The strategic use of graphics in your solar marketing campaigns can go a long way toward helping you accomplish this goal. [...]

By | 2017-05-31T13:57:15+00:00 May 31st, 2017|0 Comments

Marketing Resources for Solar Contractors available now on HeatSpring

Energy Trust of Oregon support for Build it Bright brings tailored trainings to local contractors and installers PORTLAND, Ore. — September 20, 2016 — Solar contractors can now find the training series, “Build it Bright! Crafting Your Solar Marketing Program,” on the popular educational platform, HeatSpring. Energy Trust of Oregon made the solar marketing training series available for solar installers earlier this year as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. By offering the training series on HeatSpring more contractors will now have access to them. HeatSpring is an [...]

By | 2016-09-20T08:28:27+00:00 September 20th, 2016|0 Comments

Efficient Activation Marketing Solar Webinar

"Efficient Activation: Tools and Strategies for Efficient Campaign Delivery" is the fourth session in the ongoing "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. The webinar focused on three key objectives; Gain insights into installer marketing Access new research to understand commonly used marketing tools and their perceived effectiveness Secure more $$$ into your campaigns Solar installer co-op development tool Use the $$$ you have to deliver campaigns more effectively Tips and tools including insights into software applications for CRM, email marketing, graphics and lead targeting. It included [...]

By | 2016-04-29T12:45:44+00:00 April 29th, 2016|0 Comments

Marketing Strategy Webinar on February 25

This article originally appeared on the Energy Trust of Oregon Insider Blog This month’s webinar will help you identify goals and new markets for company growth, then walk you through creating a road map to track the delivery and return on investment, ROI, of your solar marketing program. A strategic roadmap will allow you to take full advantage of a five-year extension of the Federal solar tax credit that will likely lead to sustained growth in the solar industry. The second webinar in the solar marketing training series, Mapping Strategy: Engineering Your Marketing Success, will be live on [...]

By | 2016-02-06T10:35:44+00:00 February 4th, 2016|0 Comments

Taking Stock Marketing Solar Webinar

Taking Stock: Assessing the Condition of Your Marketing Foundation is topic 1 of the new "Build it Bright: Crafting Your Solar Marketing Program" series. Energy Trust of Oregon is launching this solar marketing training series for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. The training series is facilitated by Glenna Wiseman, of Identity3, a nationally recognized solar marketing expert. Trainings are available to solar contractors at no cost. Contractors installing systems throughout the U.S. are also welcome to participate at no cost. The Taking Stock webinar is [...]

By | 2016-06-24T16:22:38+00:00 February 2nd, 2016|0 Comments

#MarketingSolar Podcast: The Effective Use of Graphics in Marketing Solar

Are you an installer marketing solar? Are you working to increase the effectiveness of your marketing solar program? Working to reduce the customer acquisition "soft costs" in your overhead? Welcome to the first podcast in the "Build It Bright: Crafting Your Solar Marketing Program" facilitated by me, Glenna Wiseman of Identity3. We're working with Energy Trust of Oregon to help solar installers craft more effective marketing programs. Show Transcript Aimee Tuck, Corbae Creative Glenna: Hello, and welcome to the "Build It Bright Marketing Solar Training" series working with the Energy Trust of Oregon. I'm Glenna Wiseman [...]

By | 2016-02-17T10:17:55+00:00 January 21st, 2016|0 Comments

How Do I Add Three Dimensions to My Hashtags?

Or, designing hashtags into marketing and collateral beyond Twitter Originally published in PV Solar Report. By Aimee Tuck, Corbae Creative With contributions by Glenna Wiseman, Identity3 Glenna Wiseman, founding principal of Identity3, who delivers vibrant marketing to empower a sustainable world, has written some great pieces on effective hashtag marketing. I highly recommend them. In part one, she says, “As a solar industry trade show and event organizer your hashtag strategy can help drive awareness, increase attendance and bolster the marketing efforts of participating exhibitors and sponsors.“ Once you’ve followed her advice and are ready to roll with [...]

By | 2015-06-30T11:35:43+00:00 June 30th, 2015|0 Comments

Solar Event Hashtag Marketing, Part 2

Originally published in PV Solar Report. Part 2 – For Industry Marketers Use hashtag marketing to spotlight your solar trade show participation. The value a trade show provides exhibitors, sponsors and participants goes beyond the physical venue. The event’s official hashtag is the online “room” available for networking and communications before, during and after the live gathering. A trade show hashtag provides marketers with a critical tool to fulfill many communications objectives relating to a show investment including: Promote the company’s message beyond the physical show floor experience to reach a broader online audience Embed company posts in [...]

By | 2015-06-29T19:45:54+00:00 June 29th, 2015|0 Comments