Women in Solar Energy: Nonprofit pushes for greater role in industry

This piece originally appeared in the Sun Sentinel. By Doreen Hemlock Sun Sentinel Rising concern over the limited role of women in tech industries has spilled into another fast-growing field: solar energy. The new Florida chapter of nonprofit Women in Solar Energy hosted its first meeting Tuesday night in Fort Lauderdale, joining groups in 14 other cities nationwide to discuss ways to boost participation of women in all aspects of solar, from training to engineering and finance. Civil engineer Raina Russo of Delray Beach, who for years has fostered social-media talks under the banner #solarchat, helped organize the [...]

By | 2015-02-25T14:36:20+00:00 February 25th, 2015|0 Comments

US Solar and #SolarChat to host Florida Women In Solar Energy event

This piece originally appeared in Solar Power World Magazine. US Solar is excited to announce that they will be participating in a historic, national, round-table event Tuesday, February 24, 2015, in Fort Lauderdale, Florida. The event is #nationWISE and is a national event being organized by Women In Solar Energy (WISE) across 15 different cities in America. US Solar and #SolarChat will be hosting the Fort Lauderdale location at Grille 401. The goal of the event is to facilitate important conversations about women in the solar industry. WISE states that: “A recent survey of the industry revealed that [...]

By | 2015-02-22T14:55:21+00:00 February 22nd, 2015|0 Comments

20 Tips to Ace Your SPI ’14 Investment

Solar Power International is the jumping off point for an explosive and critical 2015 for solar in the U.S.  The Vegas based event shows every sign of being one of the most attended in recent years.  Use these tips to help ace your SPI investment and experience. These tips are provided to you by the solar marketing and social media pros, Glenna Wiseman and Raina Russo, of Identity3 and #SolarChat with contributions from @SPIConvention and @SolarBridgeTech.  Twitter handles and hashtags: @SolarChatTeam @GlennaWiseman @RainaRusso #SolarChat #SPICon Tips for Companies 1.  Articulate Strategy for the Show.  What are the goals and [...]

By | 2014-09-10T09:24:56+00:00 September 10th, 2014|0 Comments

National Coalition Launches Solar Day of Action

Over 30 Groups and Millions of People Join Together to Celebrate Solar WASHINGTON, DC (June 20, 2014) -- This Saturday, the longest day of the year, millions of Americans will participate in the National #PutSolarOnIt Day of Action to show support for solar across the country. The day was organized by a national coalition of more than 30 leading environmental and energy organizations. Sixty-five events are registered and tens of millions of people will be reached online. 2014 has been a breakout year for solar. Solar power was the leading source of the nation’s new energy capacity in [...]

By | 2014-06-20T08:02:46+00:00 June 20th, 2014|0 Comments

Groups Announce Day of Action to Support Solar Energy and #PutSolarOnIt

Organizing for Action, Mosaic, The Solar Foundation, Solar Energy Industries Association, SolarChat, Vote Solar, NRDC, Interfaith Power & LIght, Sierra Club, Environment America, World Wildlife Fund, REVERB, The Climate Reality Project, Alliance for Climate Education, League of Conservation Voters, The Solutions Project This June 21st, the longest day of the year, a coalition of groups will come together in a National Day of Action to show support for switching to clean energy, fighting climate change, and the power of bringing solar power to communities all across the country. 2014 has been a breakout year for solar. Solar equipment [...]

By | 2014-06-02T23:34:11+00:00 June 2nd, 2014|0 Comments

Answer These Three Questions To Build An Effective Solar Social Media Campaign

This post originally appeared in Solar Power World Magazine. Lance Brown Solar Power World Lance Brown / Community Manager / Solar Power World Social media can have a profound effect on your solar business. Ask Jim Jenal. He and two colleagues started Run on Sun, a commercial and residential solar PV installation company based in Pasadena, Calif. (and a Solar Power World Top 250 Contractor), in 2006. Since then, the company has amassed 20,000 Twitter followers on @RunOnSun. Jenal says when Run on Sun releases blog posts or announcements on social media, the impact is immediate [...]

By | 2014-04-28T19:44:05+00:00 April 28th, 2014|0 Comments

The Results Are In: Women Are Major Residential Solar Customers!

Originally appeared in PV Solar Report Raina Russo and Glenna Wiseman announce the results of their national survey "Shining a Solar Marketing Light on Women." The industry-first survey identifies women, the Chief Purchasing Officers in most homes, as important customers that residential solar marketers need to include and address directly. What do women want from a solar sale? This is not a trivial question. As competition increases in the residential solar market and the industry works to lower soft costs like customer acquisition, it’s becoming all the more important to better understand the market. Women, it turns out, [...]

By | 2014-04-04T21:03:05+00:00 April 4th, 2014|0 Comments

First Ever Women-Oriented Solar Survey Highlights Unveiled at SPI, Part 2

Post originally appeared in Renewable Energy World This first-ever solar industry survey, which launched on October 9, 2013, gives women homeowners and moms the opportunity to voice their solar marketing preferences. It also provides the solar industry with valuable information about what women are seeking along the five buying stages of the solar sales process.  The five buying stages as they relate to women are based on a construct originated by the nation’s leading authority on marketing to women and author of the book of the same name, Marti Barletta. Next, our Solar Central presentation offered insight into [...]

By | 2014-02-18T19:40:24+00:00 November 13th, 2013|0 Comments

First Ever Women-Oriented Solar Survey Highlights Unveiled at SPI, Part 1

Post originally appeared in Renewable Energy World Solar Central, the news hub of the annual Solar Power International U.S. gathering, served as the focal point for a trend at this year’s show – the discussion of women inside and outside the industry and their impact on the growth of solar. Our presentation, Shining a Solar Marketing Light on Women, was comprised of four components: Feedback from female colleagues on the topic of how the industry can market more effectively to women in America, Highlighted key statistics of the survey currently reaching women homeowners and moms, A live insights panel [...]

By | 2013-11-07T22:38:15+00:00 November 7th, 2013|0 Comments

Where Are The Women On Solar? Survey Aims To Find Out

Originally appeared in Solar Power World Magazine A cadre of solar industry professionals, prominent mom bloggers and leading brand marketers announced the first ever survey reaching out to American female homeowners and mothers to understand their communication preferences related to solar. The Shining a Solar Marketing Light on Women survey will be open from Oct. 9 through Oct. 16. Editor's note:  Survey now extended until Wednesday, November 13, 2013. With a combined reach of nearly 15,000 bloggers, the mom- and female-oriented networks of Bookieboo.com and TheBloggerConnection.com have joined forces with the solar industry’s popular #SolarChat Twitter community and solar industry [...]

By | 2013-10-16T19:17:45+00:00 October 12th, 2013|0 Comments