Solar Women Summer Series: Marketing the Solar Lifestyle

Solar Women Summer Series: Marketing the Solar Lifestyle Post originally appeared in the HeatSpring Magazine, July 13, 2015. Glenna Wiseman is the founding principal of Identity3, a marketing organization on a mission to “empower a sustainable world”, specializing in online/media marketing as well as event and Public Relations work. Wiseman has been an executive marketing professional in the solar industry since 2007, and has worked with solar companies from supply chains upwards. She has fueled growth in start-ups to divisions of Fortune 500 organizations, and is active in the U.S. Green Building Council, CA Local Governments Commission, and the City of [...]

By | 2015-07-23T14:28:13+00:00 July 23rd, 2015|0 Comments

Women in Solar Energy: Nonprofit pushes for greater role in industry

This piece originally appeared in the Sun Sentinel. By Doreen Hemlock Sun Sentinel Rising concern over the limited role of women in tech industries has spilled into another fast-growing field: solar energy. The new Florida chapter of nonprofit Women in Solar Energy hosted its first meeting Tuesday night in Fort Lauderdale, joining groups in 14 other cities nationwide to discuss ways to boost participation of women in all aspects of solar, from training to engineering and finance. Civil engineer Raina Russo of Delray Beach, who for years has fostered social-media talks under the banner #solarchat, helped organize the [...]

By | 2015-02-25T14:36:20+00:00 February 25th, 2015|0 Comments

US Solar and #SolarChat to host Florida Women In Solar Energy event

This piece originally appeared in Solar Power World Magazine. US Solar is excited to announce that they will be participating in a historic, national, round-table event Tuesday, February 24, 2015, in Fort Lauderdale, Florida. The event is #nationWISE and is a national event being organized by Women In Solar Energy (WISE) across 15 different cities in America. US Solar and #SolarChat will be hosting the Fort Lauderdale location at Grille 401. The goal of the event is to facilitate important conversations about women in the solar industry. WISE states that: “A recent survey of the industry revealed that [...]

By | 2015-02-22T14:55:21+00:00 February 22nd, 2015|0 Comments

Why Do We Need More Women in Solar?

This post originally appeared on Women in Cleantech and Sustainability There’s nothing like coming to the solar industry from publishing and high tech to highlight the issue of women in the workplace. I didn’t think about this much when most of my colleagues were women, and only now and then when about half of them were. But somehow, being part of the mere 18.7% of U.S. solar workers who are women makes you think about it a bit more. I’m not alone. The subject has been on a lot of people’s minds lately, not least at the recent [...]

By | 2014-08-09T19:01:09+00:00 August 9th, 2014|0 Comments

Now Hiring: Why We Need a Diverse Solar Workforce, And How We Get There

This article originally appeared in Greentech Media. Erica Mackie of GRID Alternatives and Ahmad Chatila of SunEdison explain why gender diversity is so important in solar. July 7, 2014 Gender diversity is good business. There is ample research to show that companies with diverse leadership and staff perform better, are more profitable and have happier employees. A recent study by EY, a global business consulting firm, shows the positive correlation between gender diversity and financial performance in the power and utility industry. But the solar industry has even more reason to actively pursue gender diversity: to sustain growth [...]

By | 2014-07-07T16:09:14+00:00 July 7th, 2014|0 Comments