Marketing Resources for Solar Contractors available now on HeatSpring

Energy Trust of Oregon support for Build it Bright brings tailored trainings to local contractors and installers PORTLAND, Ore. — September 20, 2016 — Solar contractors can now find the training series, “Build it Bright! Crafting Your Solar Marketing Program,” on the popular educational platform, HeatSpring. Energy Trust of Oregon made the solar marketing training series available for solar installers earlier this year as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. By offering the training series on HeatSpring more contractors will now have access to them. HeatSpring is an [...]

By | 2016-09-20T08:28:27+00:00 September 20th, 2016|0 Comments

The 2015 Social Media Imperative

SalesForce "State of Marketing" reports social media as a 2015 marketing imperative; Tips to ignite your social media marketing. By Glenna Wiseman, Identity3, Gwiseman@Identity3.com Social media is a 2015 marketing imperative for marketers around the globe. Over 5000 marketers contributed to findings in the recently released SalesForce “2015 State of Marketing Report” (free, opt in). The report shines a light on social media as a top concern and spending priority. Globally social media took the top 3 slots for increased spending allocations: Of those marketers using social media, the report charted these insights: 66% of marketers believe social [...]

By | 2015-02-12T15:39:35+00:00 February 12th, 2015|0 Comments

The Results Are In: Women Are Major Residential Solar Customers!

Originally appeared in PV Solar Report Raina Russo and Glenna Wiseman announce the results of their national survey "Shining a Solar Marketing Light on Women." The industry-first survey identifies women, the Chief Purchasing Officers in most homes, as important customers that residential solar marketers need to include and address directly. What do women want from a solar sale? This is not a trivial question. As competition increases in the residential solar market and the industry works to lower soft costs like customer acquisition, it’s becoming all the more important to better understand the market. Women, it turns out, [...]

By | 2014-04-04T21:03:05+00:00 April 4th, 2014|0 Comments

First Ever Women-Oriented Solar Survey Highlights Unveiled at SPI, Part 2

Post originally appeared in Renewable Energy World This first-ever solar industry survey, which launched on October 9, 2013, gives women homeowners and moms the opportunity to voice their solar marketing preferences. It also provides the solar industry with valuable information about what women are seeking along the five buying stages of the solar sales process.  The five buying stages as they relate to women are based on a construct originated by the nation’s leading authority on marketing to women and author of the book of the same name, Marti Barletta. Next, our Solar Central presentation offered insight into [...]

By | 2014-02-18T19:40:24+00:00 November 13th, 2013|0 Comments

Where Are The Women On Solar? Survey Aims To Find Out

Originally appeared in Solar Power World Magazine A cadre of solar industry professionals, prominent mom bloggers and leading brand marketers announced the first ever survey reaching out to American female homeowners and mothers to understand their communication preferences related to solar. The Shining a Solar Marketing Light on Women survey will be open from Oct. 9 through Oct. 16. Editor's note:  Survey now extended until Wednesday, November 13, 2013. With a combined reach of nearly 15,000 bloggers, the mom- and female-oriented networks of Bookieboo.com and TheBloggerConnection.com have joined forces with the solar industry’s popular #SolarChat Twitter community and solar industry [...]

By | 2013-10-16T19:17:45+00:00 October 12th, 2013|0 Comments

Shining a Solar Marketing Light on Women

FIRST EVER SOLAR INDUSTRY SURVEY GIVES WOMEN HOMEOWNERS AND MOMS OPPORTUNITY TO VOICE THEIR SOLAR MARKETING PREFERENCES Solar Industry Women, Mom Bloggers, and Female Brand Enthusiasts Join Together to Promote “Shining a Solar Marketing Light on Women”  NEW YORK & LOS ANGELES, Wednesday, October 9, 2013 – A cadre of solar industry professionals, prominent mom bloggers, and leading brand marketers today announced “Shining a Solar Marketing Light on Women,” a first ever survey reaching out to American women homeowners and moms to understand their communication preferences related to solar.  With a combined reach of nearly 15,000 bloggers, the [...]

By | 2013-10-16T19:18:19+00:00 October 9th, 2013|0 Comments

How to Harvest Customer Insights to Attract More Clients

By Glenna Wiseman Founder, Identity3 How to Harvest Customer Insights to Attract More Clients - Identity3 - Sept. 2013- Downloadable PDF Your current customers hold the key to attracting more clients like them. I’m not talking about a survey, although surveys are certainly valuable data gathering initiatives for customer feedback. The type of deep listening I’m referring to is called customer profile or client persona development.  It is a systematic approach to insight gathering born out of personal interviews with clients representing a segment of your customer base. The insights gained in this interview and reporting process will yield [...]

By | 2013-09-22T23:16:13+00:00 September 22nd, 2013|0 Comments

What Women Really Want From A Solar Sale

Originally appeared in Solar Power World Magazine By Glenna Wiseman How can the solar industry do a better job communicating with the Chief Purchasing Officer (CPO), the keeper of the checkbook in roughly 80% of U.S. households?  In other words, what trade secrets can help us reach women to drive solar adoption? Depending on the source[i], American women control or highly influence the majority of household decisions regarding money.  Astute solar sales representatives understand having both partners present expedites closing the solar deal.  Beyond the kitchen table, what can the industry learn from the experts in marketing to [...]

By | 2013-09-05T22:45:36+00:00 September 5th, 2013|0 Comments