“Efficient Activation: Tools and Strategies for Efficient Campaign Delivery” is the fourth session in the ongoing “Build It Bright” marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon.
Gain insights into installer marketing
- Access new research to understand commonly used marketing tools and their perceived effectiveness
Secure more $$$ into your campaigns
- Solar installer co-op development tool
Use the $$$ you have to deliver campaigns more effectively
- Tips and tools including insights into software applications for CRM, email marketing, graphics and lead targeting.
It included tips on securing co-op funds from solar component manufacturers including a review of Energy Trust co-op marketing funds program and tips for implementation. Use the new co-op funds tracking tool to secure more funding for your marketing budgets.
Download the webinar slides here!
Special Guest: Pamela Cargill, Principal of Chaolysti. Pamela specializes in organizational development and operational effectiveness in residential solar. She is applying her decade of experience spanning the entirety of residential solar operations including design engineering, project management and installation, process design/automation, operations strategy, and software planning and integration. She has published in SolarPro magazine and won awards for her operational effectiveness approach.
For more details and to RSVP for future webinars go to http://energytrust.org/trade-ally/programs/solar/business-development-resources/
You can also find the program here: http://identity3.com/marketingsolar/