The “Mapping Strategy: Engineering Your Marketing Success” webinar is the second topic in the ongoing “Build It Bright” marketing solar training series. The training series is facilitated by Glenna Wiseman, of Identity3, a nationally recognized solar marketing expert working with Energy Trust of Oregon.
Energy Trust is an independent nonprofit organization dedicated to helping utility customers benefit from saving energy and generating renewable power. This solar marketing training series for installers is part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. Trainings are available to solar contractors at no cost. Contractors installing systems throughout the U.S. are also welcome to participate at no cost.
The webinar will help you identify goals, create a road map to track the strategy delivery and ROI of your solar marketing program, develop internal resources; best practices for hiring outside resources, and identify new markets for company growth.
For more details and to RSVP for future webinars go to http://energytrust.org/BusinessDevelopment