Mapping Strategy Marketing Solar Webinar

The “Mapping Strategy: Engineering Your Marketing Success” webinar is the second topic in the ongoing “Build It Bright” marketing solar training series. The training series is facilitated by Glenna Wiseman, of Identity3, a nationally recognized solar marketing expert working with Energy Trust of Oregon.

Energy Trust is an independent nonprofit organization dedicated to helping utility customers benefit from saving energy and generating renewable power. This solar marketing training series for installers is part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. Trainings are available to solar contractors at no cost. Contractors installing systems throughout the U.S. are also welcome to participate at no cost.

Jeni Hall, Energy Trust of Oregon Twitter Identity3-1 The webinar features special guest Jeni Hall, solar project manager for Energy Trust.

The webinar will help you identify goals, create a road map to track the strategy delivery and ROI of your solar marketing program, develop internal resources; best practices for hiring outside resources, and identify new markets for company growth.


Mapping Strategy tool Twitter Identity3Download this month’s interactive tool, “Mapping your Solar Marketing Strategy.”

The interactive tool accompanying the webinar is available here.

Download the webinar slides here.


For more details and to RSVP for future webinars go to

By | 2016-06-24T16:07:13+00:00 March 1st, 2016|1 Comment

One Comment

  1. The Role of Graphics in a Strong Solar Brand December 1, 2016 at 10:58 am

    […] as customer acquisition costs have remained steady or gone up. Within this competitive landscape, it is more important than ever to clearly articulate who you are as a company  and the value you bring to the market. The strategic use of graphics in your solar marketing […]

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