Efficient Activation Marketing Solar Webinar

"Efficient Activation: Tools and Strategies for Efficient Campaign Delivery" is the fourth session in the ongoing "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. The webinar focused on three key objectives; Gain insights into installer marketing Access new research to understand commonly used marketing tools and their perceived effectiveness Secure more $$$ into your campaigns Solar installer co-op development tool Use the $$$ you have to deliver campaigns more effectively Tips and tools including insights into software applications for CRM, email marketing, graphics and lead targeting. It included [...]

By | 2016-04-29T12:45:44+00:00 April 29th, 2016|0 Comments

#MarketingSolar Podcast: Tips for Using Faraday to Reach Solar Prospects

Introduction Welcome to the Marketing Solar Podcast Series, hosted by Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program. It's designed to help solar contractors reduce marketing and customer acquisition costs. This podcast topic is: Tips for Using Faraday to Reach Solar Prospects. The podcast features Scott Pellegrini of Faraday, a customer recruiting platform. The podcast includes tips to utilize the Faraday platform and prospect related data more effectively to reach solar prospects including: Reduce Solar Customer Acquisition Costs Through Better Targeting Faraday Qualifies for Energy Trust Business Development [...]

By | 2016-04-20T13:06:24+00:00 April 20th, 2016|1 Comment

#MarketingSolar Webinar April 28

For more information see the article published on Energy Trust of Oregon Insider Blog. This month the #MarketingSolar training series tackles building more money into your budget through co-op funds and using the resources you have the most effectively. The “Efficient Activation: Tools and Strategies for Campaign Delivery" webinar will be live on Thursday, April 28 at 11 a.m. It is the fourth session in the ongoing "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. Topics for this webinar include activating campaigns, editorial calendaring for content and social [...]

By | 2016-04-19T10:30:51+00:00 April 10th, 2016|0 Comments

Campaign Creative Marketing Solar Webinar

"Presenting Your Best: Marketing Campaigns and Creative Content" is the third session in the ongoing "Build It Bright" marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. This webinar was focused on campaign priorities and creative development. We utilized a recent "Follow the Sun" consumer directed campaign developed for AllEarth Renewables to demonstrate the fundamentals of moving from customer persona development to targeted campaign creative content.  Attendees learned how to use a customer persona development process to "talk directly" to their most important customer demographic groups.  The webinar then walks viewers through [...]

By | 2016-03-31T10:09:12+00:00 March 28th, 2016|0 Comments

#MarketingSolar Podcast: Website Development

Introduction Welcome to the Marketing Solar podcast series. I'm Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program, designed to help solar contractors reduce their marketing and customer acquisition costs. This program topic is: Demystifying Solar with Consumer Friendly Website Fundamentals. It features two guests who can speak with authority to these important aspects of website development, Marci Marshall and Ben Waldron of Pollinate. Located in Portland, Oregon, Pollinate works with Energy Trust managing their website presence. They have been demystifying solar and energy language for consumers since the [...]

By | 2016-03-17T14:36:33+00:00 March 17th, 2016|1 Comment

#MarketingSolar Webinar March 24

For more information see the article published on Energy Trust of Oregon Insider Blog. This month the #MarketingSolar training series tackles campaign development with the “Presenting Your Best: Marketing Campaigns and Creative Content” webinar on Thursday, March 24 at 11 a.m. Energy Trust of Oregon launched this solar marketing training series in January 2016 for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. Previous webinars helped solar installers articulate company competitive strengths and identify key customer types.  This month the program will focus on targeting customer segments through [...]

By | 2016-03-09T13:38:05+00:00 March 9th, 2016|0 Comments

Mapping Strategy Marketing Solar Webinar

The "Mapping Strategy: Engineering Your Marketing Success" webinar is the second topic in the ongoing "Build It Bright" marketing solar training series. The training series is facilitated by Glenna Wiseman, of Identity3, a nationally recognized solar marketing expert working with Energy Trust of Oregon. Energy Trust is an independent nonprofit organization dedicated to helping utility customers benefit from saving energy and generating renewable power. This solar marketing training series for installers is part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. Trainings are available to solar contractors at no cost. Contractors [...]

By | 2016-06-24T16:07:13+00:00 March 1st, 2016|1 Comment

#MarketingSolar Podcast: Building a Social Media Strategy on a Limited Budget

Introduction Welcome to the marketing solar podcast series, part of the “Build It Bright: Crafting Your Solar Marketing Program.” This solar training program is facilitated by Glenna Wiseman of Identity3 working with Energy Trust of Oregon. Today we are tackling, “Building an Online and Social Media Strategy on a Limited Budget” with Kent Lewis, president of Portland, Oregon based Anvil Media. Founded in 2000, Anvil Media, Inc. is an award winning integrated marketing agency specializing in search engine marketing, social media and analytics. In this podcast, Kent offers solar installers a rich depth of tips and insights including: [...]

By | 2016-02-17T10:57:13+00:00 February 17th, 2016|1 Comment

Marketing Solar to Women

By:  Glenna Wiseman, Principal, Identity3 Twitter LinkedIn Tomorrow, Wednesday, Feb 10 GRID Alternatives is tackling a timely subject in its webinar schedule, “Engaging women in the transition to clean energy.” My participation in this webinar is part of a several year exploration of the importance of female demographic groups to solar sales success, and now the practical application of this knowledge for clients in my agency work.  Here we'll take a quick look at this exploration. GRID Alternatives webinar description: “Research shows that when it comes to putting solar on a family’s home, women are the primary decision [...]

By | 2016-02-09T14:46:07+00:00 February 9th, 2016|0 Comments

Marketing Strategy Webinar on February 25

This article originally appeared on the Energy Trust of Oregon Insider Blog This month’s webinar will help you identify goals and new markets for company growth, then walk you through creating a road map to track the delivery and return on investment, ROI, of your solar marketing program. A strategic roadmap will allow you to take full advantage of a five-year extension of the Federal solar tax credit that will likely lead to sustained growth in the solar industry. The second webinar in the solar marketing training series, Mapping Strategy: Engineering Your Marketing Success, will be live on [...]

By | 2016-02-06T10:35:44+00:00 February 4th, 2016|0 Comments