Marketing solar. Gaining an edge in the increasingly competitive solar marketplace.

Energy Trust of Oregon offers marketing resources for solar contractors PORTLAND, Ore. — January 26, 2016 — Energy Trust of Oregon is launching this month a solar marketing training series for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. “Build it Bright! Crafting Your Solar Marketing Program” will deliver content through live webinars, podcasts and blog posts over a six-month period. The series launches on Thursday, January 28 with the webinar, “Taking Stock: Assessing the Condition of Your Marketing Foundation.” The training series will be facilitated by Glenna [...]

By | 2016-01-26T13:21:09+00:00 January 26th, 2016|0 Comments

#MarketingSolar Podcast: The Effective Use of Graphics in Marketing Solar

Are you an installer marketing solar? Are you working to increase the effectiveness of your marketing solar program? Working to reduce the customer acquisition "soft costs" in your overhead? Welcome to the first podcast in the "Build It Bright: Crafting Your Solar Marketing Program" facilitated by me, Glenna Wiseman of Identity3. We're working with Energy Trust of Oregon to help solar installers craft more effective marketing programs. Show Transcript Aimee Tuck, Corbae Creative Glenna: Hello, and welcome to the "Build It Bright Marketing Solar Training" series working with the Energy Trust of Oregon. I'm Glenna Wiseman [...]

By | 2016-02-17T10:17:55+00:00 January 21st, 2016|0 Comments

Webinar kicks off solar marketing training series on January 28

This article originally appeared on the Energy Trust of Oregon Insider blog. Taking Stock: Assessing the Condition of Your Marketing Foundation kicks off the upcoming solar marketing training series on Thursday, January 28th, 2016.  The live webinars will be held on the fourth Thursday of each month at 11 a.m. This initial training session is designed to help you determine the condition of your solar marketing program, including interactive tools to assess the current status of your company’s marketing program, branding and graphic elements, website and online assets, customer knowledge and profiles, and resources including team, budget and [...]

By | 2016-01-16T15:23:23+00:00 January 16th, 2016|0 Comments

New Solar Marketing Training Series to Launch in 2016

This article originally appeared on the Energy Trust of Oregon Insider blog. In January, Energy Trust will launch a solar marketing training series as part of our ongoing work to reduce soft costs in Oregon. A key aspect of solar customer acquisition soft costs, marketing is a promising area for business development.  The training series will be facilitated by Glenna Wiseman of Identity3, a nationally recognized solar marketing expert. About Glenna Wiseman Glenna Wiseman is a solar industry marketing veteran who brings the installer’s point of view to marketing communications.  Her solar marketing expertise dates from 2007.  For [...]

By | 2016-01-16T13:00:48+00:00 January 16th, 2016|0 Comments

Solar Women Summer Series: Marketing the Solar Lifestyle

Solar Women Summer Series: Marketing the Solar Lifestyle Post originally appeared in the HeatSpring Magazine, July 13, 2015. Glenna Wiseman is the founding principal of Identity3, a marketing organization on a mission to “empower a sustainable world”, specializing in online/media marketing as well as event and Public Relations work. Wiseman has been an executive marketing professional in the solar industry since 2007, and has worked with solar companies from supply chains upwards. She has fueled growth in start-ups to divisions of Fortune 500 organizations, and is active in the U.S. Green Building Council, CA Local Governments Commission, and the City of [...]

By | 2015-07-23T14:28:13+00:00 July 23rd, 2015|0 Comments

How Do I Add Three Dimensions to My Hashtags?

Or, designing hashtags into marketing and collateral beyond Twitter Originally published in PV Solar Report. By Aimee Tuck, Corbae Creative With contributions by Glenna Wiseman, Identity3 Glenna Wiseman, founding principal of Identity3, who delivers vibrant marketing to empower a sustainable world, has written some great pieces on effective hashtag marketing. I highly recommend them. In part one, she says, “As a solar industry trade show and event organizer your hashtag strategy can help drive awareness, increase attendance and bolster the marketing efforts of participating exhibitors and sponsors.“ Once you’ve followed her advice and are ready to roll with [...]

By | 2015-06-30T11:35:43+00:00 June 30th, 2015|0 Comments

Solar Event Hashtag Marketing, Part 2

Originally published in PV Solar Report. Part 2 – For Industry Marketers Use hashtag marketing to spotlight your solar trade show participation. The value a trade show provides exhibitors, sponsors and participants goes beyond the physical venue. The event’s official hashtag is the online “room” available for networking and communications before, during and after the live gathering. A trade show hashtag provides marketers with a critical tool to fulfill many communications objectives relating to a show investment including: Promote the company’s message beyond the physical show floor experience to reach a broader online audience Embed company posts in [...]

By | 2015-06-29T19:45:54+00:00 June 29th, 2015|0 Comments

Solar Event Hashtag Marketing

Originally published in PV Solar Report. By Glenna Wiseman, Identity3 Graphics by Aimee Tuck, Corbae Creative Part 1 – For Event Organizers Stand out in the crowded field of solar trade shows and events with an effective hashtag strategy. This two-part series explores best practices in hashtag marketing for event producers and in part two, for attending companies. As a solar industry trade show and event organizer, your hashtag strategy can help drive awareness, increase attendance and bolster the marketing efforts of participating exhibitors and sponsors. Hashtag marketing uses the hashtag symbol # to consolidate a “conversation” on [...]

By | 2015-06-21T17:03:47+00:00 June 21st, 2015|0 Comments

Webinar Marketing Success How To’s

These five pointers will help you prepare effective webinar content, promote your event and leverage resulting content to ensure you get the most mileage out of your webinar investment. To avoid typical webinar mistakes use these five tips to create successful webinar based programs. 1.     Map to Company Goals Mapping your webinar to company marketing and sales goals will help ensure your time and resource investment pays off handsomely. Goal setting should include clear identification of your target audience and why this audience is critical to the company’s initiatives.  Describe who the target audience is for the webinar [...]

By | 2015-05-15T14:07:29+00:00 May 15th, 2015|0 Comments

Women in Solar Energy: Nonprofit pushes for greater role in industry

This piece originally appeared in the Sun Sentinel. By Doreen Hemlock Sun Sentinel Rising concern over the limited role of women in tech industries has spilled into another fast-growing field: solar energy. The new Florida chapter of nonprofit Women in Solar Energy hosted its first meeting Tuesday night in Fort Lauderdale, joining groups in 14 other cities nationwide to discuss ways to boost participation of women in all aspects of solar, from training to engineering and finance. Civil engineer Raina Russo of Delray Beach, who for years has fostered social-media talks under the banner #solarchat, helped organize the [...]

By | 2015-02-25T14:36:20+00:00 February 25th, 2015|0 Comments