National Coalition Launches Solar Day of Action

Over 30 Groups and Millions of People Join Together to Celebrate Solar WASHINGTON, DC (June 20, 2014) -- This Saturday, the longest day of the year, millions of Americans will participate in the National #PutSolarOnIt Day of Action to show support for solar across the country. The day was organized by a national coalition of more than 30 leading environmental and energy organizations. Sixty-five events are registered and tens of millions of people will be reached online. 2014 has been a breakout year for solar. Solar power was the leading source of the nation’s new energy capacity in [...]

By | 2014-06-20T08:02:46+00:00 June 20th, 2014|0 Comments

2014 Trends: Solar Operations And Maintenance

This post originally appeared in Solar Power World Magazine. SunSpec Alliance Development Director Tim Keating caught the essence of the operations-and-maintenance (O&M) debate at Solarplaza’s March Solar O&M Conference in San Francisco. “We’re past the gold-rush portion of the solar boom,” Keating told the audience of 249 attendees. “Now that we’ve got all this solar installed, we need to answer the next question: How are we going to maintain it so it works for the long-term?” This is not a throwaway question. The industry has expanded so rapidly in recent years that developers often don’t think about including [...]

By | 2014-06-05T22:37:10+00:00 June 5th, 2014|0 Comments

Groups Announce Day of Action to Support Solar Energy and #PutSolarOnIt

Organizing for Action, Mosaic, The Solar Foundation, Solar Energy Industries Association, SolarChat, Vote Solar, NRDC, Interfaith Power & LIght, Sierra Club, Environment America, World Wildlife Fund, REVERB, The Climate Reality Project, Alliance for Climate Education, League of Conservation Voters, The Solutions Project This June 21st, the longest day of the year, a coalition of groups will come together in a National Day of Action to show support for switching to clean energy, fighting climate change, and the power of bringing solar power to communities all across the country. 2014 has been a breakout year for solar. Solar equipment [...]

By | 2014-06-02T23:34:11+00:00 June 2nd, 2014|0 Comments

Answer These Three Questions To Build An Effective Solar Social Media Campaign

This post originally appeared in Solar Power World Magazine. Lance Brown Solar Power World Lance Brown / Community Manager / Solar Power World Social media can have a profound effect on your solar business. Ask Jim Jenal. He and two colleagues started Run on Sun, a commercial and residential solar PV installation company based in Pasadena, Calif. (and a Solar Power World Top 250 Contractor), in 2006. Since then, the company has amassed 20,000 Twitter followers on @RunOnSun. Jenal says when Run on Sun releases blog posts or announcements on social media, the impact is immediate [...]

By | 2014-04-28T19:44:05+00:00 April 28th, 2014|0 Comments

Women: The Most Important Residential Solar Customers

Originally posted in SolarFeeds What do women want from a solar sale? This is not a trivial question. As competition increases in the residential solar market and the industry works to lower soft costs like customer acquisition, it’s becoming all the more important to better understand the market. Women, it turns out, are a key part of that market. Why women? According to leading expert on marketing to women Marti Barletta, women initiate 80% of home improvement projects. These controllers of the family budgets are the CPOs, or Chief Purchasing Officers, of the home. Shining a solar marketing [...]

By | 2014-04-08T23:35:04+00:00 April 8th, 2014|0 Comments

The Results Are In: Women Are Major Residential Solar Customers!

Originally appeared in PV Solar Report Raina Russo and Glenna Wiseman announce the results of their national survey "Shining a Solar Marketing Light on Women." The industry-first survey identifies women, the Chief Purchasing Officers in most homes, as important customers that residential solar marketers need to include and address directly. What do women want from a solar sale? This is not a trivial question. As competition increases in the residential solar market and the industry works to lower soft costs like customer acquisition, it’s becoming all the more important to better understand the market. Women, it turns out, [...]

By | 2014-04-04T21:03:05+00:00 April 4th, 2014|0 Comments

Shining a Solar Marketing Light on Women Survey Results Now Available from Identity3

First ever solar industry survey directed to moms and female homeowners secures data from 34 states through social media driven campaign Identity3, a leading woman owned communication firm in the solar and sustainability sectors, today announced the availability of full results from its “Shining a Solar Marketing Light on Women” national survey.  A solar industry first, the survey targets American moms and female homeowners to ascertain their primary reasons for considering solar and to understand their marketing preferences related to solar.  It garnered 270 responses from 34 states. A cadre of solar industry professionals, prominent mom bloggers, and [...]

By | 2014-04-03T15:45:16+00:00 April 3rd, 2014|0 Comments

5 Considerations Shaping U.S. Residential and Commercial Solar O&M

Originally appeared in Solar Power World Magazine. Editor’s Note: This article by Glenna Wiseman is Part 3 of a three-part look at the importance of solar PV operations-and-maintenance. The series covers the evolving O&M market prior to the first trade event solely dedicated to this topic in the United States, Solar O&M North America March 25 -26 in San Francisco. Our article experts will share more insights as panelists at this upcoming event.   By Glenna Wiseman, Solar Power World Contributor Solar operations and maintenance (O&M) is vital to the successful return on investment for distributed generation as well as utility scale [...]

By | 2014-03-22T20:02:48+00:00 March 22nd, 2014|0 Comments

5 Factors Shaping the Solar O&M Market in the U.S. and Europe

Originally appeared in Solar Power World Magazine. Editor’s Note: This article by Glenna Wiseman is Part 2 of a three-part look at the importance of solar PV operations-and-maintenance. The series covers the evolving O&M market prior to the first trade event solely dedicated to this topic in the United States, Solar O&M North America later this month in San Francisco. By Glenna Wiseman, Solar Power World Contributor The evolution of the global solar PV industry means operations-and-maintenance (O&M) is light-years ahead in Europe. Part two of our series delves into factors shaping the differences in the U.S. and European solar PV [...]

By | 2014-03-16T22:17:20+00:00 March 16th, 2014|0 Comments

Defining an Industry: Solar PV Operations & Maintenance versus Asset Management

Originally appeared in Renewable Energy World There are more solar photovoltaic (PV) systems in the U.S. than ever before and more of them are aging out of warranty coverage. The need to manage this portfolio of residential, commercial and utility-scale solar assets is accelerating a relatively new industry sector, solar PV operations and maintenance (O&M). “The sheer size of the solar industry is driving O&M maturation,” said MJ Shiao, Director of Solar Research at GTM Research.  Worldwide the operations and maintenance (O&M) market for megawatt-scale PV plants will total 146 GW by 2017, according to GTM Research. The [...]

By | 2014-03-07T17:54:58+00:00 March 7th, 2014|0 Comments