#SolarChat: Serious Solar Networking at Your Fingertips

Identity3 quoted in PV Solar Reports Networking on #SolarChat provides a solar community with a shared mission, information, and resources — without even leaving your home or office. Consistently trending on Twitter and averaging 4.5 million impressions each time, #SolarChat is the cool party everyone wants to go to. Where can you find a solar community with a shared mission, shared information, and shared resources — without even leaving your home or office? All that and more are packed into one quick hour a month at #SolarChat, a virtual networking opportunity hosted by Raina Russo. #SolarChat is a Tweetup, or [...]

By | 2014-01-24T01:10:35+00:00 January 24th, 2014|0 Comments

10 Trends That Shaped The Solar News In 2013

Originally appeared in Solar Power World Magazine Yann Brandt, SolarWakeUp.com Yann Brandt, solar entrepreneur and proprietor of SolarWakeup.com analyzed the results of the most-clicked stories of 2013, courtesy of the web results from his daily roundup. He noticed 10 trends that shaped this year’s news. Here’s what he found. Solar trends are driven by content generated by the solar energy professionals and news coverage about the solar industry. The top 10 trends that shaped solar news in 2013 affect everyone in the solar industry. The news trends improved in 2013 with more positive solar data being covered by [...]

By | 2013-12-27T20:32:58+00:00 December 27th, 2013|0 Comments

Can Gender Profiling Help YOU Expand Your Solar Business?

Originally appeared in Solar Power World Magazine Have you identified the consumer profiles of your female solar clients? Tinesha Craig, director of the i-on-Women division of Insights in Marketing in Chicago, has spent much of her career working with brands to help them market to women, including General Mills, Kraft and PepsiCo. Released Dec. 4, 2013, her firm’s new e-book, Getting Women to Buy: Better Insights to Transform Your Marketing, provides valuable information to marketers about what women want and how to give it to them. “One thing has been consistent in my career: Most companies market to women [...]

By | 2013-12-20T22:28:43+00:00 December 20th, 2013|0 Comments

Do Women Actually Lead The Way On Home Solar?

Post originally appeared in Clean Technica The common assumption in the solar industry is that men are the ones who drive solar purchasing decisions. I think I’ve seen two surveys that came to this finding, but the one I’m able to recall for sure and find is a 1BOG survey from 2011 or 2012. The 1BOG survey polled 200 solar homeowners. It found that, among married couples of the opposite sex, “the first person in the household interested in going solar” was male 68% of the time, female 11% of the time, and both/neither/other 21% of the time. [...]

By | 2013-12-05T01:09:39+00:00 December 5th, 2013|0 Comments

First Ever Women-Oriented Solar Survey Highlights Unveiled at SPI, Part 2

Post originally appeared in Renewable Energy World This first-ever solar industry survey, which launched on October 9, 2013, gives women homeowners and moms the opportunity to voice their solar marketing preferences. It also provides the solar industry with valuable information about what women are seeking along the five buying stages of the solar sales process.  The five buying stages as they relate to women are based on a construct originated by the nation’s leading authority on marketing to women and author of the book of the same name, Marti Barletta. Next, our Solar Central presentation offered insight into [...]

By | 2014-02-18T19:40:24+00:00 November 13th, 2013|0 Comments

First Ever Women-Oriented Solar Survey Highlights Unveiled at SPI, Part 1

Post originally appeared in Renewable Energy World Solar Central, the news hub of the annual Solar Power International U.S. gathering, served as the focal point for a trend at this year’s show – the discussion of women inside and outside the industry and their impact on the growth of solar. Our presentation, Shining a Solar Marketing Light on Women, was comprised of four components: Feedback from female colleagues on the topic of how the industry can market more effectively to women in America, Highlighted key statistics of the survey currently reaching women homeowners and moms, A live insights panel [...]

By | 2013-11-07T22:38:15+00:00 November 7th, 2013|0 Comments

How to Market Solar to Women

Reprint of PV Solar Reports Article By Rosana Francescato Women control 80% of household spending. And women spend a lot of time on the Internet. But many women feel misunderstood by marketers. To gain insights on how to market solar to the keepers of household budgets, Raina Russo and Glenna Wiseman have been conducting the industry's first woman-directed survey. At Solar Power International last week, they unveiled their findings. There’s a lot of discussion in the solar industry these days about how to reach consumers. With less than 1% of power in the U.S. coming from solar, we’re [...]

By | 2013-10-28T22:18:31+00:00 October 28th, 2013|0 Comments

Where Are The Women On Solar? TalkSolar Radio

Current Energy Podcasts at Blog Talk Radio with Talk Solar on BlogTalkRadio Glenna Wiseman of Identity3 talks about a first ever women oriented solar survey on TalkSolar Radio.  A cadre of solar industry professionals, prominent mom bloggers and leading brand marketers recently announced the survey which reaches out to female homeowners and mothers to understand their communication preferences related to solar. The Shining a Solar Marketing Light on Women survey opened October 9. https://www.surveymonkey.com/s/SolarMarketingToWomen With a combined reach of nearly 15,000 bloggers, the  female-oriented networks of Bookieboo.com and TheBloggerConnection.com have joined forces with the solar industry’s popular #SolarChat Twitter community [...]

By | 2013-10-16T19:16:49+00:00 October 16th, 2013|0 Comments

Where Are The Women On Solar? Survey Aims To Find Out

Originally appeared in Solar Power World Magazine A cadre of solar industry professionals, prominent mom bloggers and leading brand marketers announced the first ever survey reaching out to American female homeowners and mothers to understand their communication preferences related to solar. The Shining a Solar Marketing Light on Women survey will be open from Oct. 9 through Oct. 16. Editor's note:  Survey now extended until Wednesday, November 13, 2013. With a combined reach of nearly 15,000 bloggers, the mom- and female-oriented networks of Bookieboo.com and TheBloggerConnection.com have joined forces with the solar industry’s popular #SolarChat Twitter community and solar industry [...]

By | 2013-10-16T19:17:45+00:00 October 12th, 2013|0 Comments

Shining a Solar Marketing Light on Women

FIRST EVER SOLAR INDUSTRY SURVEY GIVES WOMEN HOMEOWNERS AND MOMS OPPORTUNITY TO VOICE THEIR SOLAR MARKETING PREFERENCES Solar Industry Women, Mom Bloggers, and Female Brand Enthusiasts Join Together to Promote “Shining a Solar Marketing Light on Women”  NEW YORK & LOS ANGELES, Wednesday, October 9, 2013 – A cadre of solar industry professionals, prominent mom bloggers, and leading brand marketers today announced “Shining a Solar Marketing Light on Women,” a first ever survey reaching out to American women homeowners and moms to understand their communication preferences related to solar.  With a combined reach of nearly 15,000 bloggers, the [...]

By | 2013-10-16T19:18:19+00:00 October 9th, 2013|0 Comments