How to Harvest Customer Insights to Attract More Clients

By Glenna Wiseman Founder, Identity3 How to Harvest Customer Insights to Attract More Clients - Identity3 - Sept. 2013- Downloadable PDF Your current customers hold the key to attracting more clients like them. I’m not talking about a survey, although surveys are certainly valuable data gathering initiatives for customer feedback. The type of deep listening I’m referring to is called customer profile or client persona development.  It is a systematic approach to insight gathering born out of personal interviews with clients representing a segment of your customer base. The insights gained in this interview and reporting process will yield [...]

By | 2013-09-22T23:16:13+00:00 September 22nd, 2013|0 Comments

Marketing Your Commercial Solar Installation

UPDATE 9.16.13: Experienced solar installation firm founder and author of the new book, Commercial Solar:  Step by Step, Jim Jenal has joined the panel!  Interested parties can download a free two chapter excerpt here. Commercial property owners are invited to learn about solar financing and marketing at an upcoming Orange County Solar Central seminar hosted by the OC Register and LA 56 KDOC TV on Tuesday, September 17, from 2 - 5pm. The seminar is a well rounded educational forum for property owners and landlords to determine the viability of solar for their building, utility considerations and incentives, [...]

By | 2013-09-17T01:59:54+00:00 September 13th, 2013|0 Comments

Maximize Your ROI at Solar Power International ‘13

By Glenna Wiseman Founder, Identity3 Maximize your ROI at Solar Power International '13 by Glenna Wiseman - Downloadable PDF With roughly six weeks to go before the exhibit floor opens at Solar Power International 2013, here is a list of tips to help you maximize your investment at the show. These tips come out of my experience coordinating the exhibition, marketing and team objectives of a top U.S. solar installer’s participation in four of the last five Solar Power International shows.   Show Strategy What are the goals and objectives for attending the show?  Each of your attendance teams [...]

By | 2014-08-15T09:53:09+00:00 September 11th, 2013|0 Comments

What Women Really Want From A Solar Sale

Originally appeared in Solar Power World Magazine By Glenna Wiseman How can the solar industry do a better job communicating with the Chief Purchasing Officer (CPO), the keeper of the checkbook in roughly 80% of U.S. households?  In other words, what trade secrets can help us reach women to drive solar adoption? Depending on the source[i], American women control or highly influence the majority of household decisions regarding money.  Astute solar sales representatives understand having both partners present expedites closing the solar deal.  Beyond the kitchen table, what can the industry learn from the experts in marketing to [...]

By | 2013-09-05T22:45:36+00:00 September 5th, 2013|0 Comments

How PACE financing is shaping solar

2013 is shaping up to be the year promise turns into reality for property-accessed clean energy (PACE) financing in the United States. According to leading indicators and industry experts, accelerated adoption of commercial PACE (C-PACE), along with a residential PACE program moving past its pilot phase in California, is unlocking solar industry growth and markets previously lacking scalable financing programs. Glenna Wiseman, solar industry marketing veteran and founder of Identity3, talks about the PACE market as a follow up to her article originally published in Solar Power World Magazine. Source:  Podcast dated 9.3.13, TalkSolar Radio on How PACE [...]

By | 2013-09-04T18:05:41+00:00 September 4th, 2013|0 Comments

Let’s Pick Up The PACE On Solar Funding

Originally appeared in Solar Power World Magazine By Glenna Wiseman 2013 is shaping up to be the year promise turns into reality for property-accessed clean energy (PACE) financing in the United States. According to leading indicators and industry experts, accelerated adoption of commercial PACE (C-PACE), along with a residential PACE program moving past its pilot phase in California, is unlocking solar industry growth and markets previously lacking scalable financing programs. “2013 is the turning point for PACE programs in America,” says David Gabrielson, executive director, for the national PACE information clearing house and advocacy group, PACENow.org.  “2014 will [...]

By | 2013-08-22T23:33:48+00:00 August 22nd, 2013|0 Comments

Bill Nye, The Science (and Solar) Guy, Celebrates a Comeback!

Bill Nye, known to millions as “The Science Guy” celebrated what ABC News called “a comeback” this week. Acknowledging his 20 year anniversary of being on the air, ABC Evening News named Nye as Person of the Week in its 6.21.13 broadcast. The coverage included footage of his appearance at the Iowa State University graduation ceremonies earlier this week covered by New York Times, in the article, “Firebrand for Science, and Big Man on Campus.” Image credit: Disney Publishing Worldwide Today his new app was named “App of the Week” by the technology review section of [...]

By | 2013-07-22T15:10:09+00:00 June 22nd, 2013|0 Comments

Solar Marketing & PR, Live Talk Solar Radio, June 4, 2013

Join a live conversation, Tuesday, June 4, 9:30 PST on Talk Solar featuring Glenna Wiseman, founder of Identity3 and solar industry marketing veteran.Seasoned blog talk radio host, Beth Bond, will facilitate the discussion on “Solar Marketing & PR.” Information to listen and join the conversation can be found here: http://www.blogtalkradio.com/talksolar/2013/06/04/glenna-wiseman-identity3 Solar is an established part of the national dialog. With 65% of Americans supporting solar, Beth Bond created, Talk Solar, a live format internet radio program. The show features solar industry policy, technology and installation information for solar power systems for home owner roof tops to gW utility [...]

By | 2013-06-17T23:20:04+00:00 May 29th, 2013|0 Comments

#SolarChat Recap: Solar Marketing & Public Relations

The May 22, 2013 #SolarChat session was a breakout on a popular topic from a past chat. Its specific focus on Solar Marketing & PR made it a quick-paced, well-attended chat that was abundant in discussion, insight, and ideas. Continuing our "streak," #SolarChat trended on Twitter for the majority of the hour thanks to more than 130 participants that resulted in 2.5 million impressions. Not to mention the esteemed group of panelists: @GlennaWiseman, a 5+ year marketing veteran of the solar industry & founder of Identity3; Laura Finlayson (@PowerMyWorld), Vice President of Schwartz MSL San Francisco; Jill Hansen (@JillFive), [...]

By | 2013-05-24T16:30:27+00:00 May 24th, 2013|0 Comments

PR Primer for Solar Panel Installers

PR Tips to Build Your Solar Company Update May 24: #SolarChat, May 22nd, was an Twitter trend success, generating 2.5 million impressions. Check out the great Solar Marketing and Public Relations tips in the recap! By Glenna Wiseman Founder, Identity3 PR Primer for Solar Panel Installers - Identity3 May 2013- Downloadable PDF Over the last nearly 6 years in the solar industry I’ve experienced an evolution in the use of PR to drive marketing initiatives and business growth. Singularly the press release stood as the focused vehicle to drive media visibility. The opportunities presented by today’s web environment [...]

By | 2013-05-24T16:33:49+00:00 May 17th, 2013|0 Comments