PR Primer for Solar Panel Installers

PR Tips to Build Your Solar Company Update May 24: #SolarChat, May 22nd, was an Twitter trend success, generating 2.5 million impressions. Check out the great Solar Marketing and Public Relations tips in the recap! By Glenna Wiseman Founder, Identity3 PR Primer for Solar Panel Installers - Identity3 May 2013- Downloadable PDF Over the last nearly 6 years in the solar industry I’ve experienced an evolution in the use of PR to drive marketing initiatives and business growth. Singularly the press release stood as the focused vehicle to drive media visibility. The opportunities presented by today’s web environment [...]

By | 2013-05-24T16:33:49+00:00 May 17th, 2013|0 Comments

USGBC-IE’s Green Forum Features Kohl’s Sustainability Executive

This Wednesday, May 15 the U.S. Green Building Council of the Inland Empire (USGBC-IE) will present its first forum of panelists focused on the pillars of USGBC-IE's new mission: "...where you live, labor and learn matters." The Green Forum will feature one of the country’s corporate sustainability leaders, Kohl’s Department Stores, represented by Rebecca Sherman, the firm’s Senior Manager of Corporate Sustainability. Kohl’s sustainability efforts, including commercial solar on 137 locations and its Leadership in Energy & Environmental Design (LEED) initiatives are described here: Rebecca Sherman joined Kohl’s Department Stores in 2008. As Senior Corporate Sustainability Manager [...]

By | 2013-05-14T19:02:42+00:00 May 13th, 2013|0 Comments

Solar Marketing and Public Relations, #SolarChat May 22, 2013

Join us for the next #SolarChat, May 22nd, when we will hold the second breakout discussion inspired by our March 11th #SolarChat on marketing, PR, and social media engagement in solar. This chat will be dedicated to exploring Solar Marketing and Public Relations. Raina Russo (@EcoOutfitters and @ChatSolar), #SolarChat’s founder, will be joined by Glenna Wiseman (@GlennaWiseman), a 5+ year marketing veteran of the solar industry and founder of Identity3; Laura Finlayson (@PowerMyWorld), Vice President of Schwartz MSL San Francisco, a premier PR agency for technology and healthcare; Jill Hansen (@JillFive), USA Marketing Director of Talesun Solar USA; [...]

By | 2013-05-14T19:07:00+00:00 May 8th, 2013|0 Comments

Help Your Client Tell Their Solar Story

Bill Nye with Bob's Big Boy Owner, Phil MacDonald and Senator Liu representative at "Sixty and Solar" Celebration! Solar installation firms often work with commercial, community and utility clients to install solar power systems.  Part of those efforts can also be creating communication programs to herald their clients’ new solar power installation.   You can weave the aspects of a solar installation into an overall green marketing message that supports your clients’ brand. Solar is an exciting addition to an organization’s environmental efforts.  In fact, a solar power system assists on multiple levels of a Triple Bottom [...]

By | 2013-05-24T16:24:10+00:00 May 6th, 2013|0 Comments