For more information see the article published on Energy Trust of Oregon Insider Blog.
This month the #MarketingSolar training series tackles campaign development with the “Presenting Your Best: Marketing Campaigns and Creative Content” webinar on Thursday, March 24 at 11 a.m.
Energy Trust of Oregon launched this solar marketing training series in January 2016 for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon.
Previous webinars helped solar installers articulate company competitive strengths and identify key customer types. This month the program will focus on targeting customer segments through the development of client personas and using the most effective methods of communicating with these key prospect groups.
Register here to attend Presenting Your Best: Marketing Campaigns and Creative Content on Thursday, March 24 at 11 a.m. Use hashtag #MarketingSolar to contribute to the conversation on Twitter.
Catch past webinars or podcasts online at www.energytrust.org/BusinessDevelopment.