#MarketingSolar Webinar May 26

For more information see the article published on Energy Trust of Oregon Insider Blog.

Dealer-Mktg-ETO_tracking-results_graphic_Twitter smallThis month the #MarketingSolar training series tackles tracking your marketing campaign results.  We’ll look at how to determine your solar installation firm’s most important “KPI’s” or key performance indicators.  Once you have determined what to measure and why, we’ll help you work through gathering those metrics and measuring them to build more effective marketing and lead generation campaigns.

The “Tracking Results: Implementing Systematic Return on Investment Reporting” webinar will be live on Thursday, May 26 at 11 a.m. It is the fourth session in the ongoing “Build It Bright” marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon.

Tracking Results tool Energy Trust of OR Identity3 TwitterDownload the spreadsheet template tool for tracking marketing results from spend to cost of lead / cost of sale!

Use hashtag #MarketingSolar to follow on Twitter for live webinar chat.

Register here to attend Tracking Results: Implementing Systematic Return on Investment Reporting on Thursday, May 26 at 11 a.m.

Catch past webinars or podcasts online at www.energytrust.org/BusinessDevelopment.