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AllEarth Renewables

Channel Marketing | Consumer Campaigns

Project Description

Vermont based, AllEarth Renewables, works with the collaborating team of Identity3 and Corbae Creative on a range of marketing deliverables including trade show support, dealer empowerment programs and consumer marketing campaigns.

This marketing alliance began with AllEarth’s 2015 Solar Power International (SPI) show debut.  “Say Hello,” the SPI show campaign was an opportunity to extend the company’s national brand awareness, reach new dealers with their value proposition and gain further traction for 2016 sales. See the AllEarth Renewables SPI show newsletter.

In 2016 the company moved from a traditional co-op program to thematic consumer marketing materials offered to installation partners throughout the U.S.  The “Follow the Sun into the Future” campaign targets specific end user demographics, with campaign components applicable to print advertising, signage, event support and social media, email and digital channels. The program has garnered participation by 40% of AllEarth’s installation partners in its initial launch.

2016 work for AllEarth Renewables included the development of the AllEarth Power Curve Advantage market place strategy and Solar Power International 2016 show campaign.

Additionally our firm developed their 2017 Solar Redefined dealer marketing campaign initiative, empowering dealers with consumer marketing aimed at two key customer profiles.

Services (in alphabetical order):

  • Campaign creative
  • Consumer marketing
  • Customer profile development
  • Dealer marketing
  • Logo development
  • Public relations input
  • Trade show campaigns:
    • Booth apparel and giveaways
    • SPI show campaign strategy and development
  • Social media graphics
  • Social media strategy
  • Trade advertising, print and digital

Testimonial
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“Glenna and Aimee have now worked with us to craft three campaigns over the last year. We’ve worked together on very successful Solar Power International event campaigns and a consumer directed dealer marketing initiative.  They have helped us realize our goals of lead generation at industry events and empowered dealers reaching more end user prospects. Their campaigns are thoroughly prepared and creatively vibrant. We’re happy to have connected with them!”

-Carolyn Cooke, Director Sales & Marketing, AllEarth Renewables

 

Project Details

  • Date September 9, 2015
  • Tags Agency Work, Clients
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