#MarketingSolar on Twitter

#SolarChat SPI ’14 Campaign

Solar Power International 2014 Campaign

Project Description

Campaign Overview

The #SolarChat SPI ’14 campaign was entitled “Solar Teams Rock.”  It celebrated the global teams rockin’ the solar revolution! The three month campaign, with a marquee Vegas event, was designed to ensure sponsors stood out before, during and after Solar Power International.

Sponsor Testimonials

It was a great party. Thanks so much for all your hard work. -Nancy Edwards, Marketing Director, SolarBridge Technologies

The #SolarChat Solar Power International Campaign really helped us to become more entrenched in the solar industry. -Dana Johnston, Marketing Manager, Energy Services, IBTS/Institute for Building Technology and Safety

Who:    This campaign promoted Solar Power International 2014 attendance, sponsors and supporting organizations, brought solar industry professionals together in Las Vegas and promoted the industry’s need for policy support.

What:    Celebrating the global teams rockin’ the solar revolution! Celebration started with a special team building edition of #SolarChat October 1, 2014 leading to #SolarChat Unplugged at SPI 2014, and wrapped up with #SolarChat on November 12, 2014.

When:  Three month promotional coverage:

  • Wednesday, October 1,  2014 11 AM PST/ 2 PM EST #SolarChat Twitter Hour
  • Wednesday, October 22, 2014 8-10 PM #SolarChat Mirage Event at The Beatles REVOLUTION Lounge
  • Wednesday, November 12, 2014 11 AM PST/ 2 PM EST #SolarChat Twitter Hour

Campaign Services:

  • Theme Development
  • Graphic Development
  • Sponsorship Sales and Coordination
  • Assist Event Production
  • Public Relations
  • Email Marketing
  • Social Media Support
  • Materials Distribution to Supporting Organizations and Sponsors


  • Online:  #SolarChat web and social media sites, Twitter
  • In Person: The Revolution Lounge – Mirage Hotel, Las Vegas

#SolarChat Event Recaps:

10/01/14 – Collaboration and Team Work Event Recap

11/12/14  – Post-Election Solar Brainstorm Event Recap


Project Details

  • Date May 4, 2015
  • Tags Agency Work
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