Project Description
The Organization
Energy Trust of Oregon is an independent nonprofit organization dedicated to helping utility customers benefit from saving energy and generating renewable power. Our services, cash incentives and energy solutions have helped participating customers of Portland General Electric, Pacific Power, NW Natural and Cascade Natural Gas save on energy bills. Our work helps keep energy costs as low as possible, creates jobs and builds a sustainable energy future.
Scope of Work
In 2016 Energy Trust launched a solar marketing training series for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. “Build it Bright! Crafting Your Solar Marketing Program” delivers content through live webinars, podcasts and blog posts over a six-month period. The training series is facilitated by Glenna Wiseman, of Identity3, a nationally recognized solar marketing expert. The training modules are available to solar contractors at no cost in Oregon and throughout the U.S.
Marketing Services for Energy Trust of Oregon
Research
- Dealer and Curriculum Research
Strategy
- Content and Curriculum
- Delivery Strategy
Creative (In association with Corbae Creative)
- Program Graphics
Deployment
- Curriculum
- Webinars
- Podcast Series
- Social Media including hashtag development and cultivation, #MarketingSolar
- Promotion
Metrics
- Program results, surveys, analysis
Podcast Program Sample
Webinar Program Sample
