The Role of Graphics in a Strong Solar Brand

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 As we all know, the solar industry is becoming increasingly competitive. While system costs came down in 2016, soft costs such as customer acquisition costs have remained steady or gone up. Within this competitive landscape, it is more important than ever to clearly articulate who you are as a company and the value you bring to the market. The strategic use of graphics in your solar marketing campaigns can go a long way toward helping you accomplish this goal. [...]

By | 2017-05-31T13:57:15+00:00 May 31st, 2017|0 Comments

How Do I Add Three Dimensions to My Hashtags?

Or, designing hashtags into marketing and collateral beyond Twitter Originally published in PV Solar Report. By Aimee Tuck, Corbae Creative With contributions by Glenna Wiseman, Identity3 Glenna Wiseman, founding principal of Identity3, who delivers vibrant marketing to empower a sustainable world, has written some great pieces on effective hashtag marketing. I highly recommend them. In part one, she says, “As a solar industry trade show and event organizer your hashtag strategy can help drive awareness, increase attendance and bolster the marketing efforts of participating exhibitors and sponsors.“ Once you’ve followed her advice and are ready to roll with [...]

By | 2015-06-30T11:35:43+00:00 June 30th, 2015|0 Comments