The Power of Why for Your Solar Brand Strategy

Originally published on Solar Power World by Kathie Zipp | September 6, 2017 A high point of inspiring moments from years of attending Solar Power International (SPI) was the 2016 call to action from David Kaiserman, President of Lennar Ventures.  As head of one of the country’s largest homebuilding organizations, he knows how to reach consumers. His take on the solar brand, “solar captures the mind and attention of consumers,” but we as an industry get lost in a marketing jungle of tech talk and commodity driven pricing promotions. How can we as individual companies and the industry as [...]

By | 2017-09-08T13:33:46+00:00 September 8th, 2017|0 Comments

Social Media and Digital Marketing for Solar Companies

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 Anything that is digital, anything that has a pixel attached to it—from social media, to email marketing, to paid search engine marketing—can be tracked. From a business perspective, this is one of the great benefits of our digital age. Using just a few tools, it’s possible to track which customers are interacting with your business, on what platforms and in what ways. With January just around the corner, we’ve compiled a few tips to make the most out [...]

By | 2017-05-31T14:11:25+00:00 May 31st, 2017|0 Comments

Content Marketing for the Solar Industry

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 What, you might ask, is content marketing? Before you start running for the hills, rest assured that it is something you are probably already doing as part of your solar business practice, even if you don’t realize it. As the name suggests, content marketing is simply the practice of creating relevant content for your target audience. Think blog posts about industry topics, white papers posted on your website and customer testimonials uploaded to YouTube. It is a soft [...]

By | 2017-05-31T13:56:32+00:00 May 31st, 2017|0 Comments

Marketing Resources for Solar Contractors available now on HeatSpring

Energy Trust of Oregon support for Build it Bright brings tailored trainings to local contractors and installers PORTLAND, Ore. — September 20, 2016 — Solar contractors can now find the training series, “Build it Bright! Crafting Your Solar Marketing Program,” on the popular educational platform, HeatSpring. Energy Trust of Oregon made the solar marketing training series available for solar installers earlier this year as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. By offering the training series on HeatSpring more contractors will now have access to them. HeatSpring is an [...]

By | 2016-09-20T08:28:27+00:00 September 20th, 2016|0 Comments

How to Reach and Acquire Residential Solar Customers

This post originally appeared on PV Solar Report. In residential solar, one thing is clear: we need to understand and listen to the customer. That may seem like obvious advice in any industry, but it’s not as simple as it sounds. Solar customers come in many flavors. And based on what we heard from a panel on the subject at Solar Power International last week, most solar companies are not paying close enough attention to them. Reaching customers — education is key Nowhere was this better illustrated than with some highlights from extensive research by panel moderator Paula [...]

By | 2014-11-01T10:43:58+00:00 November 1st, 2014|0 Comments