The Role of Graphics in a Strong Solar Brand

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 As we all know, the solar industry is becoming increasingly competitive. While system costs came down in 2016, soft costs such as customer acquisition costs have remained steady or gone up. Within this competitive landscape, it is more important than ever to clearly articulate who you are as a company and the value you bring to the market. The strategic use of graphics in your solar marketing campaigns can go a long way toward helping you accomplish this goal. [...]

By | 2017-05-31T13:57:15+00:00 May 31st, 2017|0 Comments

Webinar Marketing Success How To’s

These five pointers will help you prepare effective webinar content, promote your event and leverage resulting content to ensure you get the most mileage out of your webinar investment. To avoid typical webinar mistakes use these five tips to create successful webinar based programs. 1.     Map to Company Goals Mapping your webinar to company marketing and sales goals will help ensure your time and resource investment pays off handsomely. Goal setting should include clear identification of your target audience and why this audience is critical to the company’s initiatives.  Describe who the target audience is for the webinar [...]

By | 2015-05-15T14:07:29+00:00 May 15th, 2015|0 Comments