Marketing Resources for Solar Contractors available now on HeatSpring

Energy Trust of Oregon support for Build it Bright brings tailored trainings to local contractors and installers PORTLAND, Ore. — September 20, 2016 — Solar contractors can now find the training series, “Build it Bright! Crafting Your Solar Marketing Program,” on the popular educational platform, HeatSpring. Energy Trust of Oregon made the solar marketing training series available for solar installers earlier this year as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. By offering the training series on HeatSpring more contractors will now have access to them. HeatSpring is an [...]

By | 2016-09-20T08:28:27+00:00 September 20th, 2016|0 Comments

#MarketingSolar Podcast: Tips for Using Faraday to Reach Solar Prospects

Introduction Welcome to the Marketing Solar Podcast Series, hosted by Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program. It's designed to help solar contractors reduce marketing and customer acquisition costs. This podcast topic is: Tips for Using Faraday to Reach Solar Prospects. The podcast features Scott Pellegrini of Faraday, a customer recruiting platform. The podcast includes tips to utilize the Faraday platform and prospect related data more effectively to reach solar prospects including: Reduce Solar Customer Acquisition Costs Through Better Targeting Faraday Qualifies for Energy Trust Business Development [...]

By | 2016-04-20T13:06:24+00:00 April 20th, 2016|1 Comment

#MarketingSolar Podcast: Website Development

Introduction Welcome to the Marketing Solar podcast series. I'm Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program, designed to help solar contractors reduce their marketing and customer acquisition costs. This program topic is: Demystifying Solar with Consumer Friendly Website Fundamentals. It features two guests who can speak with authority to these important aspects of website development, Marci Marshall and Ben Waldron of Pollinate. Located in Portland, Oregon, Pollinate works with Energy Trust managing their website presence. They have been demystifying solar and energy language for consumers since the [...]

By | 2016-03-17T14:36:33+00:00 March 17th, 2016|1 Comment

#MarketingSolar Webinar March 24

For more information see the article published on Energy Trust of Oregon Insider Blog. This month the #MarketingSolar training series tackles campaign development with the “Presenting Your Best: Marketing Campaigns and Creative Content” webinar on Thursday, March 24 at 11 a.m. Energy Trust of Oregon launched this solar marketing training series in January 2016 for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. Previous webinars helped solar installers articulate company competitive strengths and identify key customer types.  This month the program will focus on targeting customer segments through [...]

By | 2016-03-09T13:38:05+00:00 March 9th, 2016|0 Comments

#MarketingSolar Podcast: The Effective Use of Graphics in Marketing Solar

Are you an installer marketing solar? Are you working to increase the effectiveness of your marketing solar program? Working to reduce the customer acquisition "soft costs" in your overhead? Welcome to the first podcast in the "Build It Bright: Crafting Your Solar Marketing Program" facilitated by me, Glenna Wiseman of Identity3. We're working with Energy Trust of Oregon to help solar installers craft more effective marketing programs. Show Transcript Aimee Tuck, Corbae Creative Glenna: Hello, and welcome to the "Build It Bright Marketing Solar Training" series working with the Energy Trust of Oregon. I'm Glenna Wiseman [...]

By | 2016-02-17T10:17:55+00:00 January 21st, 2016|0 Comments