Social Media and Digital Marketing for Solar Companies

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 Anything that is digital, anything that has a pixel attached to it—from social media, to email marketing, to paid search engine marketing—can be tracked. From a business perspective, this is one of the great benefits of our digital age. Using just a few tools, it’s possible to track which customers are interacting with your business, on what platforms and in what ways. With January just around the corner, we’ve compiled a few tips to make the most out [...]

By | 2017-05-31T14:11:25+00:00 May 31st, 2017|0 Comments

The 2015 Social Media Imperative

SalesForce "State of Marketing" reports social media as a 2015 marketing imperative; Tips to ignite your social media marketing. By Glenna Wiseman, Identity3, Social media is a 2015 marketing imperative for marketers around the globe. Over 5000 marketers contributed to findings in the recently released SalesForce “2015 State of Marketing Report” (free, opt in). The report shines a light on social media as a top concern and spending priority. Globally social media took the top 3 slots for increased spending allocations: Of those marketers using social media, the report charted these insights: 66% of marketers believe social [...]

By | 2015-02-12T15:39:35+00:00 February 12th, 2015|0 Comments

Answer These Three Questions To Build An Effective Solar Social Media Campaign

This post originally appeared in Solar Power World Magazine. Lance Brown Solar Power World Lance Brown / Community Manager / Solar Power World Social media can have a profound effect on your solar business. Ask Jim Jenal. He and two colleagues started Run on Sun, a commercial and residential solar PV installation company based in Pasadena, Calif. (and a Solar Power World Top 250 Contractor), in 2006. Since then, the company has amassed 20,000 Twitter followers on @RunOnSun. Jenal says when Run on Sun releases blog posts or announcements on social media, the impact is immediate [...]

By | 2014-04-28T19:44:05+00:00 April 28th, 2014|0 Comments

Solar Marketing and Public Relations, #SolarChat May 22, 2013

Join us for the next #SolarChat, May 22nd, when we will hold the second breakout discussion inspired by our March 11th #SolarChat on marketing, PR, and social media engagement in solar. This chat will be dedicated to exploring Solar Marketing and Public Relations. Raina Russo (@EcoOutfitters and @ChatSolar), #SolarChat’s founder, will be joined by Glenna Wiseman (@GlennaWiseman), a 5+ year marketing veteran of the solar industry and founder of Identity3; Laura Finlayson (@PowerMyWorld), Vice President of Schwartz MSL San Francisco, a premier PR agency for technology and healthcare; Jill Hansen (@JillFive), USA Marketing Director of Talesun Solar USA; [...]

By | 2013-05-14T19:07:00+00:00 May 8th, 2013|0 Comments