The Power of Why for Your Solar Brand Strategy

Originally published on Solar Power World by Kathie Zipp | September 6, 2017 A high point of inspiring moments from years of attending Solar Power International (SPI) was the 2016 call to action from David Kaiserman, President of Lennar Ventures.  As head of one of the country’s largest homebuilding organizations, he knows how to reach consumers. His take on the solar brand, “solar captures the mind and attention of consumers,” but we as an industry get lost in a marketing jungle of tech talk and commodity driven pricing promotions. How can we as individual companies and the industry as [...]

By | 2017-09-08T13:33:46+00:00 September 8th, 2017|0 Comments

Social Media and Digital Marketing for Solar Companies

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 Anything that is digital, anything that has a pixel attached to it—from social media, to email marketing, to paid search engine marketing—can be tracked. From a business perspective, this is one of the great benefits of our digital age. Using just a few tools, it’s possible to track which customers are interacting with your business, on what platforms and in what ways. With January just around the corner, we’ve compiled a few tips to make the most out [...]

By | 2017-05-31T14:11:25+00:00 May 31st, 2017|0 Comments

Content Marketing for the Solar Industry

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 What, you might ask, is content marketing? Before you start running for the hills, rest assured that it is something you are probably already doing as part of your solar business practice, even if you don’t realize it. As the name suggests, content marketing is simply the practice of creating relevant content for your target audience. Think blog posts about industry topics, white papers posted on your website and customer testimonials uploaded to YouTube. It is a soft [...]

By | 2017-05-31T13:56:32+00:00 May 31st, 2017|0 Comments

The Role of Graphics in a Strong Solar Brand

This article first appeared in Solar Power World Online! By Aimee Tuck of Corbae Creative and Glenna Wiseman of Identity3 As we all know, the solar industry is becoming increasingly competitive. While system costs came down in 2016, soft costs such as customer acquisition costs have remained steady or gone up. Within this competitive landscape, it is more important than ever to clearly articulate who you are as a company and the value you bring to the market. The strategic use of graphics in your solar marketing campaigns can go a long way toward helping you accomplish this goal. [...]

By | 2017-05-31T13:57:15+00:00 May 31st, 2017|0 Comments

Marketing Resources for Solar Contractors available now on HeatSpring

Energy Trust of Oregon support for Build it Bright brings tailored trainings to local contractors and installers PORTLAND, Ore. — September 20, 2016 — Solar contractors can now find the training series, “Build it Bright! Crafting Your Solar Marketing Program,” on the popular educational platform, HeatSpring. Energy Trust of Oregon made the solar marketing training series available for solar installers earlier this year as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. By offering the training series on HeatSpring more contractors will now have access to them. HeatSpring is an [...]

By | 2016-09-20T08:28:27+00:00 September 20th, 2016|0 Comments

#MarketingSolar Podcast: Tips for Using Faraday to Reach Solar Prospects

Introduction Welcome to the Marketing Solar Podcast Series, hosted by Glenna Wiseman of Identity3. We are working with Energy Trust of Oregon on this Solar Marketing Training Program. It's designed to help solar contractors reduce marketing and customer acquisition costs. This podcast topic is: Tips for Using Faraday to Reach Solar Prospects. The podcast features Scott Pellegrini of Faraday, a customer recruiting platform. The podcast includes tips to utilize the Faraday platform and prospect related data more effectively to reach solar prospects including: Reduce Solar Customer Acquisition Costs Through Better Targeting Faraday Qualifies for Energy Trust Business Development [...]

By | 2016-04-20T13:06:24+00:00 April 20th, 2016|1 Comment

The 2015 Social Media Imperative

SalesForce "State of Marketing" reports social media as a 2015 marketing imperative; Tips to ignite your social media marketing. By Glenna Wiseman, Identity3, Social media is a 2015 marketing imperative for marketers around the globe. Over 5000 marketers contributed to findings in the recently released SalesForce “2015 State of Marketing Report” (free, opt in). The report shines a light on social media as a top concern and spending priority. Globally social media took the top 3 slots for increased spending allocations: Of those marketers using social media, the report charted these insights: 66% of marketers believe social [...]

By | 2015-02-12T15:39:35+00:00 February 12th, 2015|0 Comments

5 Tips to Rev Up 2015 Solar Marketing with Consultants

Few companies have enough talent on board 365 24/7 to actualize all their marketing goals. This is particularly true in the global solar industry, where budgets and human power will be stretched to the limit in 2015. A solar industry marketer since 2007, my experience informs these tips to help you rev up your 2015 solar marketing initiatives. This discussion centers on how best to use consultants to augment your marketing capabilities. There are many advantages to hiring the right marketing consultant.  Some of these include: The right marketing consultant can fast track your initiatives, tackling priority assignments [...]

By | 2014-12-08T14:43:27+00:00 December 8th, 2014|0 Comments

Answer These Three Questions To Build An Effective Solar Social Media Campaign

This post originally appeared in Solar Power World Magazine. Lance Brown Solar Power World Lance Brown / Community Manager / Solar Power World Social media can have a profound effect on your solar business. Ask Jim Jenal. He and two colleagues started Run on Sun, a commercial and residential solar PV installation company based in Pasadena, Calif. (and a Solar Power World Top 250 Contractor), in 2006. Since then, the company has amassed 20,000 Twitter followers on @RunOnSun. Jenal says when Run on Sun releases blog posts or announcements on social media, the impact is immediate [...]

By | 2014-04-28T19:44:05+00:00 April 28th, 2014|0 Comments

Shining a Solar Marketing Light on Women Survey Results Now Available from Identity3

First ever solar industry survey directed to moms and female homeowners secures data from 34 states through social media driven campaign Identity3, a leading woman owned communication firm in the solar and sustainability sectors, today announced the availability of full results from its “Shining a Solar Marketing Light on Women” national survey.  A solar industry first, the survey targets American moms and female homeowners to ascertain their primary reasons for considering solar and to understand their marketing preferences related to solar.  It garnered 270 responses from 34 states. A cadre of solar industry professionals, prominent mom bloggers, and [...]

By | 2014-04-03T15:45:16+00:00 April 3rd, 2014|0 Comments