“Tracking Results: Implementing Systematic Return on Investment Reporting” was the fifth session in the ongoing “Build It Bright” marketing solar training series by Glenna Wiseman of Identity3 working with Energy Trust of Oregon.
This solar marketing webinar focused on tracking your marketing campaign results to improve results and lower customer acquisition costs.
We reviewed how to use the provided Excel spreadsheet to track from lead source through cost of lead and eventually marketing cost of each sale.
Download the spreadsheet template tool for tracking marketing results from marketing spend categories and lead source to cost of lead, opportunity and finally cost of sale!
Tool includes three months of formulas tied to an overall cumulative ROI report.
For more details and to RSVP for future webinars go to http://energytrust.org/trade-ally/programs/solar/business-development-resources/
You can also find the program here: http://identity3.com/marketingsolar/