Social media sites need to reflect your corporate identity and be supported, anchored if you will, by a company blog. The blog acts as the originating location for the your content. It draws traffic back into the fold of your website and lead capturing environment.
You can certainly start a FaceBook page, a LinkedIn company profile and a Google+ page, the later two being “must haves” in social media marketing. Once you can actively support your blog and these initial two sites, depending on your business, you can branch out to others.
Measurement is critical. What are the company objectives to be fulfilled by the social media effort? Answering this question and building the ROI infrastructure to measure your Key Performance Indicators or KPI’s is a critical step to building successful social media marketing strategies.