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So far Identity3Team has created 24 blog entries.

Marketing Strategy Webinar on February 25

This article originally appeared on the Energy Trust of Oregon Insider Blog This month’s webinar will help you identify goals and new markets for company growth, then walk you through creating a road map to track the delivery and return on investment, ROI, of your solar marketing program. A strategic roadmap will allow you to take full advantage of a five-year extension of the Federal solar tax credit that will likely lead to sustained growth in the solar industry. The second webinar in the solar marketing training series, Mapping Strategy: Engineering Your Marketing Success, will be live on [...]

By | 2016-02-06T10:35:44+00:00 February 4th, 2016|0 Comments

Taking Stock Marketing Solar Webinar

Taking Stock: Assessing the Condition of Your Marketing Foundation is topic 1 of the new "Build it Bright: Crafting Your Solar Marketing Program" series. Energy Trust of Oregon is launching this solar marketing training series for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. The training series is facilitated by Glenna Wiseman, of Identity3, a nationally recognized solar marketing expert. Trainings are available to solar contractors at no cost. Contractors installing systems throughout the U.S. are also welcome to participate at no cost. The Taking Stock webinar is [...]

By | 2016-06-24T16:22:38+00:00 February 2nd, 2016|0 Comments

Marketing solar. Gaining an edge in the increasingly competitive solar marketplace.

Energy Trust of Oregon offers marketing resources for solar contractors PORTLAND, Ore. — January 26, 2016 — Energy Trust of Oregon is launching this month a solar marketing training series for installers as part of the nonprofit’s ongoing efforts to reduce solar costs and increase solar installations in Oregon. “Build it Bright! Crafting Your Solar Marketing Program” will deliver content through live webinars, podcasts and blog posts over a six-month period. The series launches on Thursday, January 28 with the webinar, “Taking Stock: Assessing the Condition of Your Marketing Foundation.” The training series will be facilitated by Glenna [...]

By | 2016-01-26T13:21:09+00:00 January 26th, 2016|0 Comments

#MarketingSolar Podcast: The Effective Use of Graphics in Marketing Solar

Are you an installer marketing solar? Are you working to increase the effectiveness of your marketing solar program? Working to reduce the customer acquisition "soft costs" in your overhead? Welcome to the first podcast in the "Build It Bright: Crafting Your Solar Marketing Program" facilitated by me, Glenna Wiseman of Identity3. We're working with Energy Trust of Oregon to help solar installers craft more effective marketing programs. Show Transcript Aimee Tuck, Corbae Creative Glenna: Hello, and welcome to the "Build It Bright Marketing Solar Training" series working with the Energy Trust of Oregon. I'm Glenna Wiseman [...]

By | 2016-02-17T10:17:55+00:00 January 21st, 2016|0 Comments