This article originally appeared on the Energy Trust of Oregon Insider Blog
This month’s webinar will help you identify goals and new markets for company growth, then walk you through creating a road map to track the delivery and return on investment, ROI, of your solar marketing program. A strategic roadmap will allow you to take full advantage of a five-year extension of the Federal solar tax credit that will likely lead to sustained growth in the solar industry.
The second webinar in the solar marketing training series, Mapping Strategy: Engineering Your Marketing Success, will be live on Thursday, February 25. These webinars are scheduled on the fourth Thursday of each month at 11 a.m.
Understanding the market your business serves will help you evaluate the effectiveness of your current marketing efforts and give you the information needed to expand into new markets. Take the helm of your company ship by envisioning where you want to go. If that means moving into a new market segment, do so thoughtfully and strategically.
The more you understand your business, where you want it to go and what constitutes success for you, the better your day-to-day activities can support your vision. Drilling down to goals related to your solar marketing will help prioritize initiatives and investments. It will help you organize resources toward the goals that are truly important to you.
RSVP online today and attend Mapping Strategy: Engineering Your Marketing Success on Thursday, February 25 at 11 a.m.
Catch any of the past webinars or podcasts that you may have missed online at www.energytrust.org/BusinessDevelopment.