Origis Energy is Powering the Solar RevolutionSM with custom clean energy solutions for utility, commercial and public sector clients. The Origis team has worked to ensure the interests of all stakeholders are upheld in more than 100 projects worldwide totaling 600+ megawatts to date of developed solar capacity. Headquartered in Miami, FL, Origis Energy USA delivers excellence in solar and energy storage development, financing, engineering, procurement and construction (EPC) and operations, maintenance and asset management for investors and clean energy consumers across Europe and the Americas.
Scope of Work
Our original work for Origis started with the press related to their U.S. market entry with the second largest solar installation in Georgia. The company needed Identity3 to work with the local utility, Georgia Power, to coordinate press efforts for its dedication of the 23.5 megawatts (MW)DC projects. Our services for the company have expanded to include all marketing initiatives from branding and identity work to website, collateral and public relations.
Marketing Services for Origis Energy
- Competitive Landscape Review
- Energy Storage Landscape Review
- Tagline Development and Evolution
- Branding | Corporate Identity
- Company Value Proposition Development
Creative (In association with Corbae Creative)
- Logo Refinement
- Icon System
- Event Support
- Branded Apparel and Event Giveaways
- Email Marketing
- Public Relations
- Social Media
- Reporting and Analysis
“Working with Glenna and Identity3 on our Georgia project announcement enabled Origis Energy to reach media communities key to our overall goal in the U.S., to increase our solar footprint to 300 MW by the end of 2014.”
-Johan Vanhee, COO & Partner, Origis Energy
Georgia Power Press Results
Georgia Power amended its third party press release rules to allow Origis Energy to include a quote from the utility for its solar dedication event. The release garnered widespread traditional and social media coverage.