Renovate America | HERO Program

Client Persona Development

Renovate America | HERO Program 2017-08-18T11:53:02-07:00

Project Description

The Company
The HERO program provides homeowners with low cost, long term HERO Financing for renewable energy systems and energy and water efficient products. It is the country’s most successful PACE program.

Scope of Work
In support of the expansion of its HERO program throughout California, the Renovate America team wanted to talk with city leaders within its current WRCOG region. The client persona development effort was focused on finding out how the current leaders saw the HERO program, what concerns or questions they had originally about the program and marketing ideas to reach more city leaders.

The process successfully reached more city leaders than we originally anticipated in the deliverables. Full reports included Municipal Leader Testimonials, Municipal Leader Persona and Marketing Ideas. The testimonials will assist Renovate America’s ongoing marketing efforts. The questions unearthed will guide content and collateral development and marketing ideas connecting the dots in new ways to reach more city leaders with the HERO California campaign.

“Thank you so much for your work on this first project. The work you did on our client profile, testimonials and marketing ideas is SO valuable.”
-Tamiko Kikuchi, Director of Product Management, Renovate America | HERO

Project Details